Marketing & Sales Operations Associate

Software Finder•201 District, VA

About The Position

This role focuses on planning, executing, and optimizing email and SMS campaigns for lead generation and nurturing. The associate will be responsible for building and managing workflows, ensuring compliance with messaging regulations, and performing data entry and analysis. Collaboration with the marketing team to optimize operational workflows is also a key aspect of the position.

Requirements

Proven experience in email and SMS campaign management, including drip campaigns and workflows.
Familiarity with marketing automation tools and CRM platforms.
Knowledge of opt-in/opt-out compliance and messaging regulations.
Experience with A/B testing of subject lines, content, and CTAs.
Proficiency in Google Sheets / Microsoft Excel.
Strong attention to detail and accuracy.
Good organizational and time management skills.

Responsibilities

Plan, execute, and optimize email and SMS campaigns for lead generation and nurturing.
Build and manage workflows, sequences, and drip campaigns.
Ensure compliance with opt-in, opt-out, and messaging regulations.
A/B test subject lines, content, and CTAs to improve performance.
Perform accurate and timely data entry of lead and campaign information.
Monitor and organize campaign responses across email, SMS, and other marketing channels.
Maintain, update, and clean campaign tracking sheets and CRM logs regularly.
Data extraction through tools.
Assist in preparing reports and summaries based on campaign performance data.
Ensure data integrity and consistency across all platforms.
Collaborate with the marketing team to optimize operational workflows.