Marketing & Sales Enablement Manager Robotics

Tennant Company•Eden Prairie, MN

1d•$97,500 - $150,600•Onsite

About The Position

The Marketing & Sales Enablement Manager is responsible for leading the strategy, execution, and continuous improvement of commercial enablement programs that support business growth, product commercialization, and sales effectiveness. This role serves as a strategic partner to Product Management, Sales Leadership, and Marketing while remaining actively involved in the development and execution of key initiatives. As a player-coach, the Manager leads complex cross-functional programs, drives organizational readiness for new product launches, develops enablement programs and tools, and may provide direct leadership to team members. The role requires balancing strategic planning with hands-on execution in a fast-paced, growth-oriented environment.

Requirements

Bachelor's degree in Marketing, Business, Communications, or related field; MBA preferred.
10-15+ years of experience in marketing, sales enablement, product marketing, commercial operations, or go-to-market functions.
Proven experience leading complex, cross-functional business initiatives.
Demonstrated success developing commercialization and enablement strategies that drive measurable business results.
Experience influencing executive leadership and driving organizational change.
Strong business acumen, strategic thinking, and analytical capabilities.
Experience leading people or significant indirect leadership responsibilities.
Excellent communication, presentation, and stakeholder management skills.
B2B marketing experience preferred.
Strong cross-functional and influence leadership skills, able to manage complex projects involving multiple stakeholders.
Exceptional problem-solving capabilities while effectively working in a dynamic team environment.
Self-manage execution of activities against deadlines across multiple work-streams; providing proactive communication and effective time management skills.
Exceptional interpersonal skills and ability to build positive, two-way communication channel between the business unit and the sales field.
The ideal candidate is continually looking for ways to do things better and with an eye toward what may come next, is self-motivated, detail-oriented, and results-driven.

Nice To Haves

MBA preferred.

Responsibilities

Define and lead the overall marketing and sales enablement strategy supporting business growth objectives.
Establish long-term roadmaps for commercial readiness, launch excellence, sales capability development, and content strategy.
Identify opportunities to improve go-to-market execution and commercial effectiveness.
Ensure alignment between strategic priorities and day-to-day execution across teams.
Establish and continuously improve launch readiness frameworks, processes, and governance.
Oversee multiple product launches and portfolio initiatives simultaneously.
Provide strategic direction for launch planning, communications, training, metrics, and adoption programs.
Partner with Product Management leaders to ensure successful commercialization of new products and solutions.
Evaluate launch performance and implement best practices across future launches.
Lead the development and evolution of sales enablement programs that improve commercial productivity and accelerate growth.
Drive adoption and optimization of platforms, tools, playbooks, and training programs.
Partner with sales leadership to define capability development priorities.
Champion customer-centric selling methodologies and best practices.
Establish KPIs for commercial readiness, enablement effectiveness, launch success, and sales productivity.
Lead measurement and reporting programs to demonstrate business impact.
Translate data into recommendations that influence leadership decisions.
Present results, risks, and opportunities to senior leadership.
Provide leadership for enablement initiatives and program teams.
Coach, mentor, and develop team members.
Build strong partnerships across Product Management, Marketing, Sales, Customer Success, Operations, and executive leadership.
Lead change management efforts related to new products, processes, and commercial programs.
Influence strategic decisions through data, insights, and market knowledge.
Manage budgets associated with enablement programs, launch initiatives, training, and content development.
Prioritize investments and resources to maximize business impact.
Evaluate external vendors, agencies, and technology partners as needed.
Provide leadership and direction for marketing and sales enablement initiatives across the organization.
Serve as a coach, mentor, and subject matter expert for sales enablement and product launch best practices.
Lead cross-functional project teams and influence stakeholders without formal authority.
Recruit, onboard, develop, and manage team members when applicable.
Foster a culture of accountability, collaboration, continuous learning, and results.
Support organizational change management related to new products, commercial programs, and go-to-market initiatives.