Marketing Rotation Internship (Spring and Summer 2027)

Wellmark•Des Moines, IA
•Hybrid

About The Position

This internship offers meaningful work that assists in professional development and provides value to the team. Interns will gain valuable experience within the health insurance industry and apply skills learned in school. Opportunities include learning from subject matter experts, networking with peers, and gaining practical, hands-on work experience. The role is ideal for individuals eager to learn, collaborate, demonstrate potential, develop customer-focused solutions, and grow into an exciting career.

Requirements

  • Current junior or senior pursuing a bachelor's degree in marketing or related business program.
  • Strong verbal and written communication skills.
  • Ability to take initiative, prioritize and handle multiple tasks simultaneously.
  • Ability to use data to inform decisions and make recommendations.
  • Proficient with Microsoft Office Suite.
  • Ability to learn technology tools and systems to track, manage, develop and deploy work.
  • Available to work 10-20 hours/week during the academic year, either hybrid or fully remote.
  • Available to work 40 hours/week during the summer; required in-office days of Tuesday, Wednesday and Thursday, with additional days in office pending role requirements.

Nice To Haves

  • Knowledge or experience in Adobe marketing platforms and Adobe creative cloud.

Responsibilities

  • Assessing marketing collateral and promotional materials for agents and employers and developing improvement recommendations.
  • Coordinating annual updates to member enrollment materials.
  • Planning and executing sponsorship activations.
  • Assisting in data analysis of marketing campaigns.
  • Using marketing technology to develop and deliver marketing tactics.
  • Researching competitor marketing programs and evaluating Wellmark program performance.
  • Developing strategies to increase use of plan benefits or health programs.
  • Researching and writing proposals for department investments and improvements.

Benefits

  • Professional development
  • Networking opportunities
  • Hands-on work experience
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