Marketing Research & Intelligence

HP•Palo Alto, CA

About The Position

The Marketing Research & Intelligence Specialist conducts market research and competitive intelligence projects to help the business understand its customers, competitors, and markets. The role designs and executes research studies, analyzes advertising and campaign trends, and translates findings into actionable recommendations for marketing and business stakeholders. It also supports creative evaluation and campaign trend analysis, manages external research vendors, and maintains accurate, secure, and accessible research data repositories. The Specialist collaborates with internal stakeholders to define research needs, follows ethical, legal, and data privacy requirements, and contributes to cross-functional initiatives under general direction. The role works on complex problems requiring in-depth evaluation of multiple factors and may lead or provide expertise to functional project teams.

Requirements

Four-year or graduate degree in Marketing, Communications, Business Administration, or a related discipline, or commensurate work experience or demonstrated competence.
Typically 3–5 years of work experience, preferably in marketing, project management, or a related field.
Track record of leading end-to-end market research and competitive intelligence projects, from scoping business questions through final recommendations.
Hands-on experience shaping syndicated and primary research agendas, including defining research priorities with business stakeholders.
Ability to identify key industry issues and translate trends into clearly stated business opportunities and threats.
Experience developing actionable marketing recommendations that informed strategic planning decisions, with examples of business impact.
Advertising and creative campaign experience.
Experience managing research vendors, including scoping work, evaluating proposals, and participating in contract negotiations.
Ability to work with internal stakeholders to frame business problems and design research projects, including methodology, sample, and instrument.
Working knowledge of research ethics and data privacy and protection requirements, such as GDPR and CCPA, and experience applying them to research programs.
Ability to work independently on complex, ambiguous projects and use sound judgment to resolve business issues.
Strong storytelling and presentation skills, including experience presenting insights to senior leaders.

Nice To Haves

Experience in the technology, hardware, or B2B/commercial sector.
Experience with syndicated data sources and analyst firms such as IDC, Gartner, or Forrester.
Proficiency in Power BI or similar dashboard and data visualization tools.
Applied knowledge of statistics and quantitative methods, such as segmentation, regression, and conjoint.
Experience contributing to new product development or go-to-market planning through research.
Experience using AI tools to accelerate research synthesis or analysis.
Experience and passion for engaging with creative and effective advertising and understanding campaign impact.

Responsibilities

Design and execute research studies that support marketing and business objectives.
Analyze advertising, campaign, and creative trends to identify findings and opportunities.
Translate research results into clear, actionable insights and recommendations for marketing and business stakeholders.
Support marketing creative evaluation and campaign trend analysis.
Partner with external research vendors to manage and deliver research projects.
Maintain research data repositories so information remains accurate, secure, and accessible.
Collaborate with internal stakeholders to understand business questions and research needs.
Adhere to ethical, legal, and data privacy requirements in research activities.
Contribute to larger cross-functional initiatives and projects under general direction.