Marketing Representative

Lost Pines Toyota•Bastrop, TX

About The Position

Our automotive dealership is seeking a Marketing Representative to help grow our digital presence, showcase our vehicles and services, support community engagement, and create marketing materials that connect with customers. This role requires a creative, organized marketer who knows how to bring a brand to life online and in the community.

Requirements

Experience managing social media platforms for a business.
Strong writing, editing, and communication skills, with the ability to craft compelling posts, captions, and customer responses.
Familiarity with social media scheduling and analytics tools such as Hootsuite, Meta Business Suite, or similar platforms.
Ability to collaborate with sales, leadership, agency partners, and marketing teams while adapting to changing priorities.
Understanding of automotive industry trends, local marketing, and customer engagement best practices.
Creative thinking, attention to detail, and the ability to manage multiple projects in a fast-paced environment.
1–2 years of experience in social media management, preferably in a dealership, automotive, retail, or customer-focused environment.

Nice To Haves

Automotive or dealership experience is a plus.
Basic photography, video, or graphic design skills are helpful; experience with tools such as Canva or Adobe Express is a plus.

Responsibilities

Plan, create, and manage engaging social media content across platforms such as Facebook, Instagram, TikTok, and other channels to promote dealership offerings.
Serve as the liaison between our advertising agency, company, and brand teams to support clear communication and successful marketing efforts.
Track campaign analytics, prepare performance reports, and recommend strategy adjustments based on insights.
Manage online reputation efforts, including responding professionally to customer inquiries, comments, and reviews.
Create digital and print marketing materials that support dealership promotions, events, and brand awareness.
Manage Google Business Profiles to improve local visibility, search performance, and customer engagement.
Coordinate employee marketing materials such as headshots, name tags, and business cards.
Work with the website platform to ensure content is current, optimized, and aligned with company goals.
Maintain community partnerships by coordinating, planning, and marketing events with nonprofits, local organizations, and businesses.
Create and distribute a quarterly newsletter that highlights dealership news, community involvement, and customer-focused updates.
Review and respond to sponsorship and community requests in a timely, thoughtful manner.
Help organize employee and community programs, events, and outreach initiatives.
Stay current on automotive trends, social media tools, platform updates, and customer engagement best practices.