Marketing Project Specialist - Remote from Columbia, SC

BlueCross BlueShield of South Carolina•Columbia, SC

5d•Remote

About The Position

This position is remote; however, it is required to live in or around Columbia, South Carolina. The role conducts primary/secondary market research to be used in the development of new products/programs. It provides information in concise/well-written reports to assist in strategic/marketing plans. The specialist implements and manages major marketing projects after launch, makes recommendations on product enhancement/performance, market demographics, and new market potential. Additionally, this role trains and supports the marketing team to improve program engagement and member experience. This is a full-time (40-hours/week) position, Monday-Friday, with an 8-hour shift scheduled during normal business hours (8:00 AM - 5:00 PM). Occasional overtime may be necessary, and travel between buildings might be required. The physical work location is 4101 Percival Road, Columbia, SC 29229.

Requirements

Bachelor's Degree in any field.
Three years of marketing support experience, including project coordination and implementations.
Strong Microsoft Office Suite experience (Outlook, PowerPoint, Excel).
Excellent Excel skills.
Strong knowledge of business development, strategic planning, marketing support, and process improvement.
Strong knowledge of marketing principles and techniques.
Strong project planning and analytical/critical thinking skills.
Excellent verbal and written communication skills.
Ability to handle confidential or sensitive information with discretion.
Demonstrated proficiency in spelling, punctuation, and grammar skills.
Ability to work independently and in a cross-functional team.
Demonstrated customer-service, organizational, and presentation skills.
Ability to prioritize effectively and make sound decisions under pressure with tight deadlines.
Problem-solving and decision-making skills.
Accuracy and attention to detail.
Effective customer-service and organizational skills.
Good judgment.
Demonstrated oral and written communications skills.
Skilled at multitasking.
Self-starter.

Nice To Haves

Strong presentation skills with large audiences.
Extensive experience in vendor management.
Proven track record in successful project implementation.
Proven background in promoting health and wellness.
Experience working in Competitive Market Analysis or Research.

Responsibilities

Research, coordinate, manage, and implement major marketing projects.
Manage products/programs after launch/implementation, including promotional campaigns, strategic planning, and product management.
Develop and conduct primary market research on competitors, industry analysis, customer analysis, market trends, portfolio analysis, product development, and regulations.
Build and maintain strong relationships with external companies and vendors.
Ensure all activities align with the strategic plan, timeline, and budget.
Manage the development of project plans, risk management plans, and project documentation.
Identify teamwork and testing assignments and provide oversight and direction to project managers and project test teams.
Oversee the implementation of detailed project plans, including monitoring and control of budgeted costs and delivery timelines.
Identify business requirements.
Support new business implementations or acquisitions.
Facilitate the definition of project missions, goals, tasks, resource requirements, service levels, and customer requirements.
Maintain effective communication with stakeholders during all phases of projects.
Resolve or assist in the resolution of conflicts within and between projects or functional areas.
Analyze customer satisfaction/dissatisfaction with products and processes, including pre and post campaign or conference feedback.
Coordinate and complete other tasks and projects as assigned by management.