Marketing Project Manager

Farmers National Bank of Canfield•Canfield, OH

4d•Onsite

About The Position

This position provides advanced marketing support by developing, implementing, and managing various marketing projects in support of sales campaigns, product development, and corporate communications (internally and externally). This position will research market data, interpret trends and forecast potential impacts of various marketing programs and strategies. When necessary, this role will assist with creation and distribution of Investor Relations materials and reports.

Requirements

Bachelors Degree in Business or Marketing required
Minimum of four (4) years sales/marketing experience in a similar industry
Reliable personal transportation is required due to the occasional need to travel to various locations throughout the company footprint on an as-needed basis. Travel may be up to 20% of the time during peak business periods
Ability to write reports, business correspondence and procedure manuals
Ability to effectively present information and respond to questions from groups of managers, clients, employees and the general public
Must be able to define problems, collect data, establish facts, and determine valid conclusions and/or options
Demonstrate the ability to interpret a variety of instructions (verbal or written) and correctly understand the expected results
Must have strong communication skills, including the ability to proactively approach others and negotiate terms and conditions related to projects and assignments
Proven ability to multitask effectively
Strong computer skills are required, especially in Microsoft Word, Excel, and PowerPoint

Responsibilities

Supporting the end-to-end life cycle of moderate complexity, often multichannel, marketing campaigns
Ensuring projects are delivered on time, on scope and on budget
Managing assigned business lines/branches and providing marketing strategic plan and execution
Creating and/or distributing marketing, sales reports, and forecasting information
Scheduling appointments, arranging travel and reservations for the marketing team
Direct interaction with customers, vendors and associates via phone, letter, fax and voicemail
Assisting in the coordination of Marketing’s special meetings and presentations
Serving as the special events' coordinator for any Corporate or Community events that Farmers National Banc Corp or its subsidiaries in which the company may participate
Providing marketing, product placement and utilization assistance and training to various departments
Managing various community giving programs and coordinating assistance in Corporate participation
Maintaining the company website, including updates, banner changes, new features, social media management and some investor relations
Researching, creating, implementing and evaluating various marketing/product related programs
Maintaining all Master Central Information File (MCIF) data including Household (HH) information, on-boarding, sales forecasts, and profitability
Executing marketing plans with a focus on retail, credit, and wealth management
Recording minutes for various marketing meetings
Creating Investor Relations (IR) materials, reports and proposals
Writing, and/or editing, press releases, internal and external communications and advertising copy
Ensuring that all marketing materials meet/exceed compliance guidelines prior to release/distribution
Managing department email from internal and external sources
Managing other marketing related activities/projects as necessary
Completing all mandatory and elective training, including BSA (Bank Secrecy Act) and Anti-Money Laundering procedures. Maintaining compliance with all appropriate rules and regulations.
Regular, predictable attendance is an essential requirement of this position
Completing all other duties as assigned