Marketing Project Manager

First National Bank•Omaha, NE

1d•$81,662 - $134,741•Hybrid

About The Position

The Marketing Project Manager role manages the day-to-day execution of marketing programs for assigned verticals/partners/channels by coordinating the activities of various internal teams, including but not limited to verticals, integrated marketing & communications, innovation & integration, technology, compliance, and marketing operations. It is the job of the Marketing Project Manager to flawlessly get each and every marketing campaign/job/project through the various stages of campaign development, including but not limited to strategy, creative, compliance and production, in a set timeframe. This is a marketing execution/project management role.

Requirements

Bachelor’s degree with emphasis in business, marketing, project management or process management
Ability to work, communicate and collaborate in a team setting, while managing time and projects independently and proactively
Inclination to take initiative to solve problems
Working knowledge of Microsoft suite of products
Excellent oral and written communication skills
Thrive in a fast-moving environment with high tolerance for change
Ability to handle stress and meet deadlines
Unrestricted work authorization and not require future sponsorship.

Nice To Haves

1-3 years of experience in marketing operations, marketing design, project management, advertising agency traffic or equivalent preferred
Project Management Certification or desire to become certified

Responsibilities

Serve as project manager, consultant and production resource driving marketing campaigns and projects for marketing strategy, integrated marketing, and vertical teams in order to achieve established account growth/balance/spend goals and objectives as well as campaign execution goals.
Drive all campaign processes through influence of and collaboration with various internal/external teams, including marketing execution communication with partners.
Act as marketing plan project manager on all campaigns through assigned vertical, partner or channel(s).
Lead in all stand-up and kick-off meetings.
Build project plans and oversee each variable of the plan to ensure timely delivery and accurate output while removing roadblocks
Responsible for development and accurate delivery of all functional aspects of campaigns for example set up documents, campaign specs, fully proofed and validated creative, final campaign criteria etc. including all necessary approvals
Lead implementation and production of variety of channels—mail, print, digital, in branch/in store collateral, events.
Responsible for understanding the full impacts of all technical aspects of campaign/offer set-up
Understand vertical/business goals and translate in to technical set-up of promo/offer codes
Leverage existing capabilities to flawlessly execute marketing programs
Maintain repository of all current offer capabilities to include acquisition, bonus, customer management, etc.
Serve as resource for current production specs, inventory and offer solutions to performance marketing.
Ensure set-up aligns with reporting and analytics expectations to guarantee accurate performance and reads of each marketing campaign
Solely responsible to ensure flawless execution and no errors in campaign functionality.
Develop projects and execution of programs to improve the Customer Experience and how customers engage with us.
Document and keep track of the customer journey within Partnership.
Work with cross functional teams to bring new technologies & capabilities to life.
Identify gaps capabilities and hand off to Innovation Project Management Team for build out.
Ensure timely delivery of all materials to internal teams and partners
Drive campaigns from kick-off to execution through self-evaluation of campaign complexity and timeline requirements based on previously agreed upon marketing calendar
Oversee master calendar to ensure production efficiencies
Work with colleagues to consolidate all marketing activities in to one master calendar
Evaluate individual campaigns with team members to gain cost and operational efficiencies where available
Responsible for proofing all creative assigned for execution and technical elements
Manage, traffic, and track all marketing pieces/campaigns (inputs and outputs)
Maintain inventory of completed marketing piece/campaign work in central repository for purposes of audit, future reference and how long pieces have been in-market.
Complying with the Bank's Customer Identification Program and Customer Due Diligence Policy;
Identifying, monitoring and reporting suspicious activity;
Completing BSA/AML training in a timely manner as directed by management;
Understand and adhere to all bank policy, laws and regulations applicable to role.
Report all compliance issues, violation of law or regulations in accordance with the steps defined in the FNBO Compliance Accountability Program.
Takes on additional team support tasks to continually improve work quality or customer experience. Continuing to build knowledge of the company, processes and customers.