Marketing Project Manager - Team Lead

AFL•Duncan, SC

5d•Hybrid

About The Position

The Marketing Project Team Lead within the corporate and shared services marketing team leads the planning, execution, and continuous improvement of marketing project management. This role owns marketing workflows, tools, and processes while managing a team responsible for coordinating day-to-day project delivery. The Marketing Project Team Lead serves as the strategic authority on how marketing work gets done, ensuring clarity, efficiency, accountability, and on-time delivery across all initiatives. The ideal candidate is a seasoned project management leader with strong people management skills, a process-driven mindset, and the ability to partner cross-functionally to scale marketing operations.

Requirements

Bachelor's degree in Marketing, Project Management, Business, Communications, or a related field (or equivalent experience)
6+ years of experience in marketing project management, marketing operations, or a related discipline withing corporate marketing or agency
2+ years of people management experience
Proven experience leading complex, cross-functional marketing projects
Experience leading portfolio prioritization, capacity planning, and resource management within a marketing organization
Deep familiarity with marketing workflows across digital, content, creative, and campaign execution]
Strong proficiency with project management and traffic management tools (e.g., Wrike, Asana, Workfront, Smartsheet, Monday.com, Jira, or similar)

Responsibilities

Manage and develop a team of Marketing Project Managers and the Traffic Manager
Provide coaching, performance feedback, workload balancing, and career development support
Set clear expectations and accountability for project intake, planning, execution, and delivery
Foster a culture of ownership, transparency, and continuous improvement
Lead all marketing project management activities across campaigns, content, digital, events, product launches, and brand initiatives
Ensure projects are scoped appropriately, prioritized effectively, and delivered on time and within agreed parameters
Resolve cross-functional delivery issues, project conflicts, and resource constraints that cannot be addressed by Project Managers or Traffic Management or escalate as appropriate
Partner with marketing leadership to align project execution with strategic priorities
Own portfolio delivery performance, prioritization decisions, and escalation resolution across the marketing project portfolio
Own workflow effectiveness and business usage of project management tools while partnering with Traffic Management on platform administration
Identify gaps, inefficiencies, and opportunities to improve intake, prioritization, resourcing, and delivery
Design and implement process improvements that scale with the organization
Drive consistency in project planning, execution, and reporting across all marketing teams
Establish and enforce project management standards, documentation, best practices, and governance requirements.
Lead training, adoption, and compliance efforts for project management processes, workflows, and tools.
Oversee traffic management and capacity planning across the marketing team
Ensure work is routed, prioritized, and scheduled appropriately based on business need and team bandwidth
Partner with marketing leaders to forecast resourcing needs and identify constraints
Act as a liaison between marketing, creative, sales, product, and external partners on project execution
Facilitate project intake, prioritization, and expectation-setting discussions with stakeholders
Provide clear, consistent visibility into project status, risks, and delivery timelines
Present insights and recommendations to marketing leadership
Partner with stakeholders to manage project budgets, resource requirements, and delivery expectations.
Develop and maintain reporting on project throughput, SLA performance, resource utilization, on-time delivery, and operational effectiveness.
Own delivery performance across the marketing project portfolio, monitoring project health and identifying risks, trends, and improvement opportunities.
Use data and operational metrics to drive decision-making, prioritization, and continuous improvement.
Communicate performance results, operational insights, and recommendations to marketing leadership.