Marketing Project Manager II

Focus on the Family•Colorado Springs, CO

1d•Onsite

About The Position

The Marketing Project Manager II position exists to organize, manage, control, and monitor the implementation of integrated Marketing projects for FOF fundraising marketing programs involving multiple media formats including, but not limited to print, Internet, email, social, broadcast, inbound and outbound calling. It will play a critical role in the definition, coordination, and delivery of stand-alone or integrated marketing campaigns, and will work with team leaders, strategy, campaign, media planners, and internal FOF customers to ensure that all project team members have a complete understanding of the project deliverables. The role requires problem solving and the ability to question and provide direct input to strategy and process. Requires only general direction and works independently, refers only specific, unusual problems to supervisor.

Requirements

Bachelor’s Degree in Business-related major or equivalent experience
5-7 years of project management or marketing management experience
Working knowledge of Focus on the Family’s mission, values, and objectives
Working knowledge of entire creative and media production processes
Computer proficiency in a variety of Microsoft Office Tools (Excel, Word, PowerPoint, and SharePoint)
Strong attention to detail
Strong communications skills, able to motivate, direct and lead in a concise manner
Excellent organizational skills
Ability to adjust quickly to meet a goal and/or changing circumstances (changed work schedules, customer needs, or strategic direction)
Exceptional analytical ability with logical thought processes
Can work well under time pressure, ability to manage numerous and sometimes conflicting objectives, projects, and/or activities at the same time
Strong planning and time management skills
Very good oral and written communication and facilitation skills
Ability to work with limited supervision - works autonomously with assigned creative team to handle all aspects of scheduling
Project Management Expertise – both management and scheduling expertise
Ability to assemble clear, concise, and accurate project documentation
Demonstrates ability to, at times, manage project schedules, milestones, and work products without direct authority over project stakeholders
Demonstrates a commitment to continually developing skills, competencies, and maturity

Nice To Haves

Project Management software proficiency, i.e., Teradata, Microsoft Project (desired but not required)
PMP certification is desired but not required

Responsibilities

Manages overall multi-channel marketing campaigns and cross-channel tactics for Fundraising Marketing or Retention programs
Creates marketing project plans and provides oversight on schedule, budget, scope, resources, milestones, risks, relationships, issues, and status
Demonstrates a thorough knowledge of Focus on the Family and CRM procedures and processes essential to the management of marketing projects and to the functionality and effectiveness of the creative product, including email, direct mail, social media, online and ecommerce channels
Directs marketing project objectives and specifications and reviews creative content at various stages of production to ensure that all intended content is included, makes copywriting suggestions, and that all requested revisions are accurately executed
Expedites marketing projects as needed attaining required approvals, following through on client and/or creative requests, and negotiating project schedules and deadlines with internal and external departments
Is familiar with split and multivariate testing concepts and strategies including versioning of inbound and outbound marketing pieces
Collaborates with CRM cross-functional team, Directors and multiple departments involved in marketing projects to ensure clear communication on scope, schedules, resources, dependencies, deliverables, risks, and milestone development (including print matrices, strategies, and budgets of projects in process)
Enters and executes projects in Aprimo software (drives projects through the various stages of creative production, and ensures projects are closed with proper documentation)
Gives input into the creation of marketing strategy including, but not limited to scope, audience development, tactical execution, and final project measures
Plans the project including schedule, resources, dependencies, deliverables, risks, milestone development, and communications plans
Monitors and controls resource availability, constraints, and assignments
Coordinates mailing list processing, segmentation management and data delivery to Mailing Services and/or external vendors
Maintains up-to-date status reports of all projects
Is responsible for ensuring on-time delivery at each stage of project process
Builds a strong relationship with partnering departments, encouraging an atmosphere of cooperation and teamwork on behalf of Focus on the Family and impact center clients’ goals
Initiates and maintains regular and effective communication with all departments and individuals who have a part, including clear direction on deadlines, their role in the project and developments that could impact project deliveries or quality
Highlights issues or obstacles that stand in the way of attaining strategy or impacting an on-schedule or on-budget completion of a campaign
Is responsible for client, department, and external project management training with regards to technical expectations, standards, processes, and day to day uses
Maintains and documents ongoing technical problems with technology platform and assists in troubleshooting and testing
Builds project workflows to facilitate appropriate marketing project management (as assigned)
Is able to analyze post-production response data and generate meaningful debrief reports for assigned projects suitable for presentation to senior leadership. (May present findings as assigned)
Is available to assist in process design, mapping, and engineering of any CRM processes
Performs all other duties as assigned