Marketing Project Coordinator

Maxx Marketing • El Segundo, CA

8d

About The Position

YuMe Toys, an award-winning global toy and consumer products company, is seeking a highly organized Marketing Project Coordinator to support the execution and operations of its Global Marketing team. Reporting into the Director of Global Marketing, this role plays a critical function in coordinating workflows, managing assets, and enabling smooth execution across regions, partners, and platforms. This position is ideal for a detail-oriented, solutions-focused marketer who thrives in a fast-paced, collaborative environment and is eager to grow professionally within global brand marketing.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent professional experience).
• 2–4 years of experience in marketing coordination, project coordination, or related roles; toy, consumer products, or entertainment licensing experience is a plus but not required.
• Experience and interest in using social media platforms.
• Strong organizational and time-management skills with exceptional attention to detail.
• A proactive problem-solver mindset with the ability to anticipate needs and resolve issues efficiently.
• Comfortable managing multiple priorities in a fast-paced environment.
• Strong written and verbal communication skills.
• Ability to work effectively across teams, regions, and external partners.
• Self-starter with a high level of initiative and a strong work ethic.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint); and familiarity with organized file sharing in MS SharePoint; project management or asset management tools experience is a plus.

Nice To Haves

• toy, consumer products, or entertainment licensing experience is a plus but not required.
• project management or asset management tools experience is a plus.

Responsibilities

• Manage marketing timelines, workflows, and key deadlines across initiatives.
• Maintain and share the global marketing calendar with Sales teams, ensuring visibility of launches and retail set dates.
• Proactively identify and escalate risks, issues, and bottlenecks to leadership.
• Maintain organized digital asset libraries, including file naming conventions and folder architecture.
• Organize and maintain licensor brand guidelines and approved assets for internal use.
• Preserve documentation from store checks, events, and activations.
• Manage product sample requests and track shipping details.
• Gather and organize materials required to initiate and complete marketing projects efficiently.
• Ensure digital advertising copy is drafted, translated, approved, and archived.
• Submit marketing collateral through licensing approval portals and manage approval feedback staying in close alignment with senior leadership.
• Interface professionally with licensors, manufacturing partners, agencies, distributors, and sales representatives.
• Support distributors and sales teams with access to approved marketing materials.
• Track and document creator, influencer, and affiliate posts across platforms.
• Support identification and coordination of on-brand TikTok affiliates and affiliate programs.
• Draft TikTok affiliate creative briefs and manage internal approval and distribution.
• Support social media gifting campaigns for creators in the Americas.
• Assist in planning and coordinating social and influencer campaigns.
• Track and compile marketing KPIs and activity reports for leadership review.
• Compile and distribute relevant industry and competitor research internally.
• Take notes, document meetings, and track action items to ensure alignment.
• Provide administrative and ad hoc project support across the Marketing team.
• Ensure prompt, professional, and respectful communication with all stakeholders.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level