Marketing Programs & Operations Manager

DoubleVerify • New York, NY

2h • $54,000 - $101,000 • Hybrid

About The Position

DV is looking for a Marketing Programs and Operations Manager to join our Marketing Programs & Operations team. This is an execution-focused individual contributor role responsible for the day-to-day building, deployment, and management of email campaigns and marketing programs within HubSpot. You'll be the team's go-to for getting campaigns out the door with speed, accuracy, and quality. Working closely with your manager, you'll support the broader team's goals around data-driven reporting and full-funnel marketing — while keeping email and campaign management as your home base. This is a global role — you'll support marketing programs across regions and time zones, ensuring campaigns are executed and optimized for our international teams.

Requirements

• 4+ years of experience in email marketing, marketing operations, or a similar campaign execution role
• Hands-on expertise in a marketing automation platform — HubSpot highly preferred; Marketo or similar experience accepted
• Working knowledge of Salesforce and how it integrates with marketing automation platforms
• Strong attention to detail with the ability to manage multiple campaigns, teams, and deadlines simultaneously
• Analytical mindset with comfort pulling and interpreting campaign performance data
• Collaborative team player who communicates effectively across creative, content, and operations teams and is comfortable working with global stakeholders across time zones. Occasional late-night or early-morning calls or work to accommodate global stakeholders will be required.
• HubSpot certification or willingness to obtain within first 3 months

Nice To Haves

• Ability to code and troubleshoot emails in HTML and CSS is a plus
• Familiarity with landing pages and forms to support campaign execution a plus
• Familiarity with Account Based Marketing (ABM) concepts and how campaigns support account-level goals
• Understanding of how marketing campaigns contribute to the broader lead-to-revenue funnel
• B2B marketing experience; digital media or ad tech experience is a plus
• Familiarity with analytics tools such as GA4, Looker, or at least Hubspot’s native reporting
• Experience with project management tools such as Monday.com
• Experience with global marketing campaigns and teams

Responsibilities

• Build, test, QA, and deploy email marketing campaigns — including newsletters, lead nurture programs, product updates, and event promotions — with speed and accuracy
• Manage email scheduling, audience targeting, and list segmentation within HubSpot, coordinating across global regions and time zones to ensure timely delivery
• Support the implementation of event promotion workflows in HubSpot
• Own reporting on email and campaign performance on a regular cadence, surfacing insights and recommendations — not just metrics
• Support broader team reporting and dashboards as needed
• Lead A/B testing across email campaigns in partnership with content and creative teams to improve engagement
• Manage list processing, normalization, and importing to maintain data quality
• Support database hygiene and data maintenance efforts within HubSpot
• Coordinate with Content, Product Marketing, Creative, and Field Marketing teams across regions to gather and align assets for campaign execution
• Collaborate with Sales Ops on lead funnel process flows and engagement sequences
• Contribute to documenting HubSpot email processes, quality standards, and operational best practices
• Stay current with email marketing best practices, platform innovations, and accessibility standards
• Ability to assist with other MOPs tasks as needed including basic CMS updates, social posting, reporting, etc.

Benefits

• bonus/commission (as applicable)
• equity
• benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed