Marketing Programs and Operations Manager

NANA Regional Corporation•Herndon, VA

76d•Hybrid

About The Position

We are seeking a highly organized and results-driven Marketing Programs and Operations Manager to join our dynamic marketing team. This role is ideal for a strategic thinker who thrives in a fast-paced environment and is passionate about driving campaign effectiveness and operational excellence. You will play a critical role in executing marketing programs, optimizing workflows, and ensuring seamless coordination across teams and vendors.

Requirements

Bachelor's degree in marketing, business, communications, or a related field.
5+ years of experience in marketing operations, program management, or a similar role.
Proven ability to manage and execute multiple projects across multiple channels simultaneously.
Strong project management skills with experience leading cross-functional initiatives.
Proficiency with marketing automation platforms, CRM systems, and analytics tools.
Excellent communication, negotiation, and stakeholder management skills.
Detail-oriented with a strong focus on process improvement and operational efficiency.

Nice To Haves

Experience working in a matrixed or enterprise-level organization.
Familiarity with tools such as HubSpot, Monday.com, or similar platforms.
Budget management and vendor procurement experience.

Responsibilities

Drive the execution of integrated marketing campaigns from concept to completion, ensuring alignment with brand standards, marketing objectives, and business goals.
Lead the implementation of comprehensive marketing campaigns that span digital advertising, events and sponsorships, content creation, social media, public relations, and thought leadership initiatives.
Partner with internal stakeholders across digital, content, creative, communications, and events to coordinate deliverables, timelines, and campaign requirements.
Conduct research to inform campaign strategy, audience targeting, messaging, and channel selection.
Negotiate with and manage external vendors, agencies, and sponsorship partners to support campaign execution and maximize value.
Manage campaign timelines, approvals, and task assignments to ensure smooth execution and on-time delivery.
Ensure all campaign assets and messaging are aligned with brand guidelines and voice across all touchpoints.
Track, analyze, and report on campaign performance metrics, providing insights and recommendations for optimization and future planning.
Provide logistical and on-site support for marketing-led events, ensuring seamless execution and alignment with broader campaign goals.
Coordinate naming, branding, and launch processes in collaboration with Legal, Marketing, Communications, and other stakeholders.
Oversee contracts, budget tracking, renewals, and vendor performance to ensure compliance and cost-effectiveness.
Manage credit card processing and purchasing activities in accordance with internal compliance standards.
Maintain campaign metrics and ensure alignment with strategic objectives through effective use of marketing systems and tools.
Partner with marketing and communications leads to enhance campaign planning, workflow efficiency, and performance visibility.
Lead major initiatives such as website updates, campaign rollouts, and event logistics, providing structure and accountability across teams.
Develop and deliver standardized reporting on budgets, ROI, campaign performance, and vendor metrics to provide leadership with actionable insights.