Marketing Program Manager

bostonscientific•Alexandria, OK

7h•$85,000 - $161,500

About The Position

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions. About the role: The Marketing Program Manager is responsible for accelerating growth by driving strategic planning and execution of critical programs designed to increase community awareness of the Intracept® Procedure and disrupt markets. Specifically, this role will develop and execute marketing programs focused on increasing Intracept adoption and enabling practices to identify and educate appropriate patients – helping ensure all patients suffering from Chronic Low Back Pain get treated with this breakthrough procedure. This role will work collaboratively in a team environment with sales, reimbursement, and professional education for optimal effectiveness.

Requirements

Bachelor's degree in marketing, engineering, or scientific discipline.
5+ years prior downstream product management, program development, market development, strategic marketing, sales and/or applicable in-practice experience.
Strong presentation skills and experience presenting to and influencing customers.
Operates with a strong sense of urgency and has a successful track record of relationship development with commercial teams and customers.
Willing to travel up to 75% annually, up to 4 days at a time, including weekends a couple times/year.

Nice To Haves

MBA preferred
Excellent interpersonal and communication skills, including Power Point and the ability to listen to, assess customer needs, and identify solutions.
Good understanding of medical device marketing preferred.
Experience with project management/project leadership, excellent planning, and organizational skills.
Ability to engage and influence cross-functional colleagues, even without direct reporting relationships.
Strong analytical and strategic thinking skills.
High level of motivation with the ability to operate as an individual and team contributor or leader.

Responsibilities

Demonstrate strong understanding of the Chronic Low Back Pain market, trends, competitive landscape, clinical literature, the Intracept patient profile, similarities/differences across customer segments, general practice dynamics and workflows when communicating with customers and cross-functional partners.
Operate as the technical marketing expert that leads area-wide co-marketing programs and market disruption strategies in partnership with sales leadership to accelerate Intracept awareness and adoption.
Routine engagement with key customers to develop co-marketing strategies and manage execution of programs.
Analyze and achieve ROI metrics to develop data-driven plans and communicate results to internal stakeholders.
Help expand the co-marketing menu of opportunities to enable new channels of education and engagement for HCPs and patients.
Execute Advanced Practice Practitioner (APP) program education activities. Responsible for regularly engaging with APP faculty and developing programs and materials to increase Intracept procedure awareness and integration best practices. Activities include, but are not limited to, hosting webinars, supporting training programs, new material development, and supporting advisory boards and society meetings.
Marketing lead for customer quarterly program reviews (QPRs). Responsible for developing relative business and marketing quarterly content and supporting the field in quarterly customer reviews.
Partner with the field and cross-functional partners to assist in the development and support of national and regional customer Summits and other local meetings.
Partner with the field and cross functions to update existing materials and develop new customer-facing resources.
Assist with new hire sales training to successfully onboard new employees to impactful marketing programs and materials.
Support society meetings/conferences, customer training programs, and company meetings.