Affiliate Marketing Program Manager

San Manuel Casinos • Highland, CA

2d

About The Position

Under the direction of the Director, Cross Property Marketing, the Affiliate Marketing Program Manager is responsible for generating incremental revenue by driving business through affiliate partners and independent agents. Oversees the development and execution of affiliate programs, strengthens partner relationships, and ensures effective referral activity across all enterprise entities. ESSENTIAL DUTIES AND RESPONSIBILITIES 1. Develops and maintains strong relationships with affiliate partners and drives business within assigned markets by creating compelling programs and incentives. 2. Collaborates with Creative and Cross Property Marketing teams to produce marketing materials—including direct mail, social media content, and digital campaigns—that promote Yuhaaviatam of San Manuel Nation and events. 3. Works with Promotions and Database teams to plan in‑house promotions, events, and offers for independent agents and affiliate partners. Ensures compliance with gaming regulations and prepares both pro forma analyses and post‑event performance reports. 4. Travels to affiliate partner properties for support and event execution. 5. Collaborates with Creative Teams and Cross Property Marketing to develop marketing materials to promote events. 6. Analyzes guest frequency, distance, spend behavior, and other marketing trends to identify market opportunities and recommend targeted strategies. 7. Oversees affiliate program operations including project monitoring, data collection, research, executive summaries, direct mail initiatives, and promotional procedure implementation. Manages ongoing communication across properties, internal teams, and creative partners. 8. Assists Player Development teams with group coordination by arranging guest travel arrangements—including flights, reservations, and ground transportation—ensuring accuracy and a seamless guest experience. 9. Performs other duties as assigned to support the efficient operation of the department.

Requirements

• Bachelor’s degree in Business Administration, Communications, Marketing or related field is required.
• Minimum of six (6) years of experience in Casino Marketing or affiliate/partner marketing is required.
• Related, relevant, and/or direct experience may be considered in lieu of minimum educational requirements indicated above.
• Must have intermediate knowledge with Microsoft Office Suite products (Microsoft Word, Microsoft Excel, Microsoft Power Point, Microsoft Outlook, and Microsoft Access).
• Must have excellent organizational and communication skills, and the ability to work well with other departments.
• Outstanding leadership qualities including the ability to work in stressful situations.
• Highly motivated with an outgoing and assertive demeanor.
• Ability to maintain a positive attitude when dealing with guests and team members.
• Must consistently maintain a professional well-groomed appearance, posture and hygiene.
• Ability to effectively present event/tournament information to large groups of guests and respond to questions from guests, and other departments, as needed.
• Ability to solve problems and deal with a variety of situations.
• At the discretion of the San Manuel Tribal Gaming Commission, you may be required to obtain and maintain a gaming license.
• Role requires regular commuting between locations.
• A valid driver's license and vehicle insurance with minimum liability limits is required.
• Role will not operate or drive Tribe-owned vehicles or patron vehicles.

Responsibilities

• Develops and maintains strong relationships with affiliate partners and drives business within assigned markets by creating compelling programs and incentives.
• Collaborates with Creative and Cross Property Marketing teams to produce marketing materials—including direct mail, social media content, and digital campaigns—that promote Yuhaaviatam of San Manuel Nation and events.
• Works with Promotions and Database teams to plan in‑house promotions, events, and offers for independent agents and affiliate partners. Ensures compliance with gaming regulations and prepares both pro forma analyses and post‑event performance reports.
• Travels to affiliate partner properties for support and event execution.
• Collaborates with Creative Teams and Cross Property Marketing to develop marketing materials to promote events.
• Analyzes guest frequency, distance, spend behavior, and other marketing trends to identify market opportunities and recommend targeted strategies.
• Oversees affiliate program operations including project monitoring, data collection, research, executive summaries, direct mail initiatives, and promotional procedure implementation. Manages ongoing communication across properties, internal teams, and creative partners.
• Assists Player Development teams with group coordination by arranging guest travel arrangements—including flights, reservations, and ground transportation—ensuring accuracy and a seamless guest experience.
• Performs other duties as assigned to support the efficient operation of the department.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level