Affiliate Marketing Manager

Noom USNew York, NY
2dHybrid

About The Position

As we continue to grow, we’re seeking an Affiliate Marketing Manager to scale and optimize Noom’s affiliate and partnership programs. In this role, you will own the affiliate channel end-to-end, driving customer acquisition, strengthening partner relationships, and expanding program reach through strategic initiatives. You’ll collaborate cross-functionally and use data-driven insights to continuously improve performance and unlock new growth opportunities.

Requirements

  • 5+ years of experience in affiliate marketing within high-growth, direct-to-consumer environments (subscription and/or healthcare experience preferred)
  • Proven track record of owning and scaling affiliate or partnership programs
  • Strong understanding of performance marketing, the customer lifecycle, and full-funnel strategy
  • Experience with affiliate platforms (Impact Radius strongly preferred)
  • Demonstrated ability to negotiate partnership deals across various pricing models (CPA, CPM, CPL, CPC, flat fee, hybrid)
  • Analytical, data-driven mindset with the ability to translate insights into actionable strategies
  • Experience developing and optimizing partnerships across channels such as editorial, search, social, and benefits platforms
  • Ability to thrive in fast-paced environments, manage multiple priorities, and solve problems independently

Responsibilities

  • Execute and scale affiliate marketing strategies aligned with Noom’s growth and brand objectives
  • Identify, recruit, and onboard high-quality affiliate partners aligned with Noom’s audience and mission
  • Build and maintain strong relationships with affiliates, providing performance insights and ongoing support
  • Analyze performance metrics such as conversion rate, CAC, and LTV to optimize campaigns and drive revenue
  • Track, report, and communicate program performance and actionable insights to internal stakeholders
  • Negotiate commission structures and partnership agreements while ensuring compliance with policies and regulations
  • Collaborate cross-functionally with Paid Marketing, Creative, PR, Growth Product, and Data teams to align strategies
  • Stay current on affiliate marketing trends and introduce innovative approaches to enhance program performance

Benefits

  • Noom offers a comprehensive and generous total rewards package. This generally includes a discretionary performance-based bonus, stock awards, healthcare, disability & retirement benefits, paid holidays and paid leave, and various wellness programs, etc.
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