Marketing Program Manager – OEM Partnerships

APR•Lebanon, PA

1d•Hybrid

About The Position

The Marketing Program Manager – OEM Partnerships manages APR Supply’s marketing relationships with manufacturer partners. This role oversees the co-op and MDF claims operation, coordinates manufacturer participation in APR’s programs and events, and ensures vendor marketing investment is aligned to APR-led, co-branded campaigns that strengthen the brand and the contractor relationship.

Requirements

5+ years managing vendor or partner marketing programs in B2B distribution, wholesale, or retail.
Working knowledge of co-op and MDF mechanics, including claims systems, pre-approvals, reconciliation, and fund accrual.
Strong project management skills with the ability to manage multiple concurrent vendor programs.
Comfortable negotiating with manufacturer partners and advocating for APR’s interests when program direction requires it.
Detail-oriented with budgets and reconciliation, with a track record of accurate financial tracking and reporting.
Demonstrated ability to collaborate effectively with sales and branch teams in a relationship-driven environment.

Nice To Haves

HVAC, plumbing, electrical, or building products distribution background.
Experience hosting or producing a buying show, dealer event, or large customer trip.
Familiarity with vendor co-op portals (e.g., Channel Mechanics, Computer Market Research, vendor-specific systems).
Eclipse ERP experience or comparable distribution platform.

Responsibilities

Serve as APR’s day-to-day marketing point of contact with top manufacturer partners.
Coordinate manufacturer participation in APR-led promotions, campaigns, and events, ensuring program direction is set by APR while vendor partners contribute funding and product expertise.
Negotiate sponsorship agreements, secure participation, and confirm dates for key programs including the buying show, customer trips, regional events, and hospitality programs.
Work with vendor contacts to finalize artwork, creative, and campaign deliverables, ensuring all materials meet APR’s brand standards.
Manage the co-op and MDF claims operation end-to-end, including claim submission, fund tracking, invoice follow-up, and budget reconciliation.
Verify co-op funding allocations against the marketing budget.
Reallocate secured funding as needed to maximize the use of all available co-op and MDF dollars within program guidelines.
Calculate and report co-op earn dollars to key customer accounts.
Advise on co-op rules and pre-approvals where relevant.
Delegate routine credit issuance and claim entry to the Marketing Administrator and Coordinator, with this role focused on program oversight and partner-level relationship management.
Lead the development of APR-led, co-branded marketing programs in partnership with manufacturer partners.
Build vendor partnership plans with the Senior Director that align co-op and MDF dollars to APR-defined campaign priorities.
Track program mix month over month and report on the balance of APR-led versus vendor-led activity.
Identify opportunities to redirect underperforming vendor investment toward programs that contribute to APR’s brand and contractor relationships.
Conduct quarterly business reviews with each top-tier OEM partner covering investment, program execution, brand impact, digital orders influenced, and share-of-wallet performance.
Use review findings to inform partnership renegotiation, program adjustments, or escalation as appropriate.
Provide reporting and recommendations to the Senior Director and CRO to support OEM partner accountability and program planning.
Lead cross-department meetings to align vendor programs with sales priorities and event calendars.
Coordinate with the outside sales team to identify and invite target customers to vendor-supported events.
Share timelines and deliverables with internal stakeholders to support on-time execution of events and campaigns.
Provide the Senior Director with regular updates on project progress, budgets, and sponsorship status.
Document processes and maintain a vendor program playbook to support consistency, knowledge transfer, and continuity.