Marketing Production Manager

Martin's Point Health Care•Portland, ME

8d•Onsite

About The Position

The Marketing Production Manager is responsible for the oversight of creative services and production team functions. This role coordinates the project management system including trafficking campaign needs through the team, oversees print / fulfillment vendor relationships, and works directly with a variety of agency partners. Responsibilities also include annual department project calendar development, production resources planning and the general marketing intake process to support line of business needs. The Marketing Production Manager primary focus is to understand the target customer needs, segmentation approach, market trends, and competition to create effective multi-channel marketing plans. Responsibilities include tracking and analyzing marketing campaign performance to make data-driven recommendations for improvement.

Requirements

BA/BS in related field
5 years of marketing experience, including project management and resource planning
3+ of advertising agency production and traffic experience preferred
Experience leading projects.
Experience with following tactics: collateral/printed materials, direct mail, email, web & digital, social media, print, TV, radio, out-of-home, and multimedia content.
Proven history of making data-driven decisions.
Strong project management skills to successfully organize various projects/campaigns.
Excellent verbal and written communication skills.
Ability to obtain results by collaborating with cross-functional teams outside direct authority.
Demonstrate an understanding of and alignment with Martin’s Point values.
Continuous Learner
Self-motivated, detail-oriented and organized.
Able to work independently and as part of a team.
Ability to work in a varied, fast paced environment.
Demonstrated ability to troubleshoot problems.

Nice To Haves

Health care and/or not-for-profit experience preferred

Responsibilities

Manages resources for the team developing and producing materials that achieve positive results against the marketing and product goals.
Responsible for resource management of the production team production team as well as freelance staff.
Collaborates with leadership to ensure consistency in corporate branding and identity across all external and internal outputs.
Works with the Product Marketing team to budget effectively for marketing spends, ensuring optimal allocation of resources for maximum ROI.
Utilizes campaign reports created by the Product Marketing team to make recommendations for optimizations and/or adjustments to work coming in and out of the department.
Develops and maintains positive vendor relationships that benefit Martin’s Point from a cost, quality, and service perspective.
Ensures compliance of all marketing communications with governmental regulations (CMS, TRICARE).
Stays updated on industry trends, competitor offerings, customer needs, and emerging technologies to ensure our products remain competitive and differentiated.
Employees are expected to work consistently to demonstrate the mission, vision, and core values of the organization.