Marketing Product Specialist

Platte Valley Bank • Scottsbluff, NE

6d • Onsite

About The Position

Responsible for driving product success through strategic marketing, data-driven insights, and performance measurement. This role serves as the primary marketing owner for assigned products, developing go-to-market strategies, optimizing product growth, leveraging marketing automation, and providing actionable performance insights that support organizational objectives.

Requirements

• Post-high school education and/or two years of experience in marketing, product marketing, marketing analytics, digital marketing, business analysis, or a related field.
• Speak, read, and write English is essential.
• Excellent computer skills in Microsoft Word, Excel, PowerPoint, and related business applications.
• Experience with marketing automation platforms, CRM, analytics, and reporting platforms preferred.
• Strong analytical, problem-solving, organization, and project management skills.
• Effective oral and written communication skills.
• General areas of competency include decision making, dependability, ongoing development, interpersonal skills, prioritizing, problem solving, teamwork, self-sufficiency, attention to detail, time management, and the ability to learn and apply new technologies.
• Normal working days are Monday through Friday (40 hours).
• Some overtime (weekends, nights, and/or holidays) may be required by supervisor(s).
• Must be capable of working with and maintaining the confidentiality of sensitive information.
• Ability to travel as needed.
• Valid driver's license.

Responsibilities

• Serve as the primary marketing owner for assigned products and future product offerings.
• Develop and execute product marketing strategies that support growth, adoption, and profitability.
• Lead go-to-market planning and execution, including positioning, messaging, audience targeting, value proposition development, and channel recommendations.
• Evaluate product and campaign performance to identify opportunities for growth, optimization, and increased customer engagement.
• Recommend and implement marketing strategies, promotional offers, cross-sell initiatives, and messaging enhancements.
• Define, maintain, and report on product and campaign key performance indicators (KPIs).
• Develop dashboards and reporting to track performance by product, channel, audience, and campaign.
• Translate marketing and customer data into actionable recommendations for leadership and stakeholders.
• Serve as the primary administrator for marketing automation platforms and customer journey development.
• Design and optimize automated onboarding, cross-sell, retention, and re-engagement campaigns.
• Collaborate with internal teams to align marketing initiatives with business objectives and customer needs.
• Maintain compliance with applicable regulations, brand standards, and internal policies.
• Other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree