Marketing Producer

Raka • Portsmouth, NH

9d • Hybrid

About The Position

Raka is looking for a contributing member of our Strategy and Content team with strong experience in HubSpot. At Raka, our marketing strategists lead online marketing strategy for our clients. As a marketing producer, you’ll help execute their plans by building, managing, and optimizing campaigns directly within HubSpot. You’ll play a key role in bringing strategy to life through marketing automation, CRM management, and performance tracking, while also supporting content creation that fuels these efforts. Our marketing producers generally contribute in four areas. The first and primary focus is managing and executing work within HubSpot. This includes building emails, workflows, landing pages, lists, and campaigns, as well as maintaining CRM data and ensuring best practices are followed. The second is writing copy and supporting content development to power inbound campaigns. The third is providing SEO, AEO, and GEO support to ensure content is optimized for search, performance, and AI visibility. The fourth is contributing to reporting and analysis efforts, primarily through HubSpot data and dashboards. You may be a good fit for all of these areas, or bring particular strength in HubSpot execution with supporting skills in the others. Good candidates for this position have at least two years of experience in online marketing, with hands-on experience using HubSpot. You have a positive attitude, a willingness to take direction, and enjoy working as part of a team. You are eager to deepen your skills in marketing automation, CRM management, and campaign execution. This may be a good fit for you if you learn quickly, take ownership of your work, and enjoy connecting the dots between strategy and execution. People who have success in this role are not only strong writers, but also understand how content functions within a larger inbound marketing system. You know how to research a new topic, but more importantly, you know how to operationalize that content within HubSpot, turning it into emails, workflows, and campaigns that drive results. Please include links to your writing samples, or upload them as attachments.

Requirements

• At least two years of experience in online marketing
• Hands-on experience using HubSpot
• A positive attitude
• A willingness to take direction
• Enjoy working as part of a team
• Eager to deepen your skills in marketing automation, CRM management, and campaign execution
• Learn quickly
• Take ownership of your work
• Enjoy connecting the dots between strategy and execution
• Strong writers
• Understand how content functions within a larger inbound marketing system
• Know how to research a new topic
• Know how to operationalize that content within HubSpot, turning it into emails, workflows, and campaigns that drive results

Nice To Haves

• Hands-on experience building and managing assets in HubSpot (emails, workflows, landing pages, lists, campaigns)
• Understand marketing automation and lead nurturing best practices within HubSpot
• Can write and edit blog posts and other content that support inbound campaigns and can publish them within HubSpot
• Know how to use social media for business and connect it to broader campaign efforts
• Can create and manage an editorial calendar that aligns with campaign execution
• Understand the importance of SEO, AEO, and GEO and have experience performing ongoing optimization
• Can pull and interpret data from HubSpot for reporting and performance insights
• Know your way around content management systems such as HubSpot, WordPress, and Squarespace
• Set realistic deadlines, hit them, and communicate proactively if timelines shift
• Have experience or interest in video marketing
• Take the initiative to expand your knowledge and are eager to learn
• HubSpot Marketing Software Certification
• HubSpot Inbound Marketing Certification
• Google Analytics and/or AdWords Certification
• You have a blog or have written for one regularly
• You use social media regularly
• You’ve worked for an agency, or on the client-side (corporation) as a marketing specialist, or you’re the person in marketing who figured out inbound first and now you're ready to do it full-time
• You’ve organized an event, fundraiser, company, or other effort that requires working with people and figuring out stuff yourself
• You’ve failed at something and you now understand why

Responsibilities

• Building emails, workflows, landing pages, lists, and campaigns within HubSpot
• Maintaining CRM data and ensuring best practices are followed
• Writing copy and supporting content development to power inbound campaigns
• Providing SEO, AEO, and GEO support to ensure content is optimized for search, performance, and AI visibility
• Contributing to reporting and analysis efforts, primarily through HubSpot data and dashboards

Benefits

• Flexible schedules, so you can choose the hours and environment that suits you best each day.
• Flexible time off, so you can take time off when you need it.
• Company-sponsored medical, dental, vision, and disability insurance.
• 401(k) options, parental leave, and other important things adults like.
• Environment to learn, collaborate, and grow.
• Stocked kitchen to keep you fueled all day (or night) long.
• Cornhole, a pool table, and beer—these are a few of our favorite things.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees