Marketing Planning Strategist (Hybrid)

Belk•Charlotte, NC

12d•Hybrid

About The Position

This position is the primary liaison between Merchandising and Marketing, and is responsible for managing the tracking and communicating all Marketing activities for assigned businesses. The associate must also maintain merchant calendars and events to meet marketing requirements and all related deadlines. This role must be creative in recommending new and innovative ideas, and works closely with the, Creative Team, Merchandising Teams, Digital Marketing teams, and Sales Promotion Management Team, Directors of eCommerce to create impactful marketing strategies. Essential Functions: Lead the marketing efforts for the assigned business groups. Collaborate with GMM/DMMs on marketing allocations, print & digital marketing strategies to drive business results & maximize key priorities. Identify media/marketing opportunities utilizing competitive analysis, trending media types, and lessons learned internally and externally. Partner with the marketing teams in print & digital to create efficient processes, lines of communication & strategize business needs. Coordinate on a weekly/monthly basis with the DMM’s on marketing initiatives & add support as needed (events, gifts, marketing, etc.). Lead weekly marketing touchbases with assigned business groups to update on any upcoming priorities or changes. Create calendars for assigned businesses & establish processes that improve efficiencies. Be the lead representative for the assigned business groups at marketing previews ensuring all materials are complete & submitted on a timely basis. Insure recaps due to marketing(LTO’s/offers, daily deals etc..) are gathered and submitted as well. Manage marketing portion of the soft proof and hard proof process for the assigned business groups. Gather marketing results and analyze to make future recommendations for marketing and assigned businesses. Run adhoc reporting as needed to support the sales promotion team. Key liaison for all marketing for the assigned business groups. Requires designated hybrid in-office work schedule

Requirements

Bachelor's degree and/or equivalent years of experience
1-3 years of marketing and advertising experience required
Proficient in Microsoft Office
Understanding of total marketing
Thinks conceptually and strategically
Is highly organized and able to multitask
Builds and maintains productive cross-functional relationships
Prioritizes and manages workload and processes to meet company objectives
Crafts targeted and effective verbal and written communications
Adapts to shifting circumstances in a business environment

Nice To Haves

ERAM experience preferred

Responsibilities

Lead the marketing efforts for the assigned business groups.
Collaborate with GMM/DMMs on marketing allocations, print & digital marketing strategies to drive business results & maximize key priorities.
Identify media/marketing opportunities utilizing competitive analysis, trending media types, and lessons learned internally and externally.
Partner with the marketing teams in print & digital to create efficient processes, lines of communication & strategize business needs.
Coordinate on a weekly/monthly basis with the DMM’s on marketing initiatives & add support as needed (events, gifts, marketing, etc.).
Lead weekly marketing touchbases with assigned business groups to update on any upcoming priorities or changes.
Create calendars for assigned businesses & establish processes that improve efficiencies.
Be the lead representative for the assigned business groups at marketing previews ensuring all materials are complete & submitted on a timely basis.
Insure recaps due to marketing(LTO’s/offers, daily deals etc..) are gathered and submitted as well.
Manage marketing portion of the soft proof and hard proof process for the assigned business groups.
Gather marketing results and analyze to make future recommendations for marketing and assigned businesses.
Run adhoc reporting as needed to support the sales promotion team.
Key liaison for all marketing for the assigned business groups.