Planning Strategist

Continuum Media Network Inc • New York, NY

2h • Hybrid

About The Position

The Planning Strategist is responsible for the creation and management of TV media plans. This position is highly visible within the organization and critical to the success of Continuum’s sales initiatives. We’re looking for an individual who thrives within a team environment, but self-sufficient enough to perform with minimal oversight. The Planning Strategist will work closely with Sales and other internal teams to provide strategic recommendations based on available media resources while managing daily account requests and implementing plan revisions. We create and execute media plans for various advertisers across multiple industry verticals, so a strong knowledge of the media landscape and understanding of basic advertising principles is preferred.

Requirements

• Bachelor’s degree with an emphasis on advertising, communications, or related field preferred
• 1-3 years media experience at either a cable/broadcast network, media agency, or similar platform
• Thorough understanding of all key media terminology and media math
• Detail-oriented, organized, and a dedicated team player
• Ability to multitask and prioritize in a fast-paced environment
• Excellent interpersonal communication and writing skills
• Proficiency in all Microsoft office properties with an emphasis on Excel
• Positive attitude with flexibility to work in a rapidly changing environment

Responsibilities

• Build strategic TV media plans utilizing proprietary tools, data, and research
• Collaborate with the Sales team on accommodating RFPs and providing strategic direction
• Communicate with media partners regarding campaign parameters and platform capabilities
• Provide planning insight, pricing scenarios, and plan revisions as needed
• Collaborate with internal teams on campaign analysis and optimization
• Become an expert in the entire sales and operations workflow to effectively communicate with both internal and external partners
• Contribute to strategy and product development to help improve the team’s effectiveness with managing plan requests

Benefits

• 100% employer-paid premiums for medical, vision, dental and disability
• Participation in employee profit-sharing bonuses (subject to company performance)
• Life Insurance, EAP, HSA with employer contribution, Pet Insurance option
• Unlimited PTO
• Vacation Incentive Program
• Hybrid work schedule
• 401K company match

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level