Marketing Planning Associate
About The Position
The Marketing Planning Associate will support overall brand management for the Nongshim brand portfolio, including brand identity development and strategic communication direction. This role will assist in new product development (NPD) and manage the product launch process from planning through commercialization. The associate will also conduct market research, consumer insight analysis, and perform data analysis on sales, profitability, and financial performance. This position supports the development of marketing plans to drive brand growth and coordinates cross-functional communication for new product launches. The role also involves preparing reports and presentations, supporting team publications, and other special projects as assigned.
Requirements
- 0-3 years of relevant experience
- A Bachelor's Degree in Marketing, Business Administration, or related field Preferred
- Comprehensive understanding of branding and marketing principles
- Proficiency in Microsoft Excel for data-driven financial and sales analysis (demonstrated through major, certification, or experience)
- Strong market and consumer insight; ability to interpret consumer trends and competitive dynamics
- Composed yet proactive communication skills
- Authorized to work lawfully in the United States
- Bilingual (Fluency in English is required and Korean is preferred)
Nice To Haves
- Korean language proficiency
Responsibilities
- Support overall brand management for the Nongshim brand portfolio, including brand identity development and strategic communication direction.
- Assist in new product development (NPD) and manage the product launch process from planning through commercialization (CR, commercialization documents, pricing approval, DR).
- Manage Product Lifecycle Management (PLM) activities, including SKU code management, product specification maintenance, and periodic SKU discontinuation processes.
- Conduct market research and consumer insight analysis to interpret consumer trends and competitive market dynamics.
- Perform data analysis on sales, profitability, and financial performance using Excel and internal systems (BW, SAP, Circana/Tableau).
- Support development and review of annual, long-term, and short-term marketing plans to drive brand growth.
- Coordinate cross-functional communication with sales, SCM, and design teams for new product launches and follow-up.
- Assist with brand marketing activity documentation and history management by brand.
- Prepare logical, structured reports and presentations for business strategy and performance reviews.
- Support team publications and materials, including the LA weekly newsletter and product catalog management.
- Other special projects as assigned
Benefits
- 100% coverage for Medical, Dental, Vision, and Life Insurance (Fully paid by company)
- 401K Matching up to 4%
- Cellphone Allowances
- Mileage reimbursement
- Employee Discounts
- 10 Paid Vacation
- 5 Paid Sick Days
- 11 Paid Holidays
- Paid Bereavement Leave
- Employee development program
- On-Job Training Program
- Career-Path
- Lunch Catering for employees
- Various Team building programs
- Health Wellness
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
Associate degree
