Marketing Planning and Program Specialist III

AAA-The Auto Club Group•Auburn Hills, MI

1d•Remote

About The Position

Participates in the planning, development and implementation of strategic, corporate marketing programs and/or projects that support Auto Club Group (ACG) marketing goals and objectives. Collaborates with key stakeholders, staff and vendors, as appropriate to develop/document marketing or project plans. May utilize statistical procedures and complex analysis tools to measure and analyze results. Recommends new or enhanced strategies and tactics based on results as appropriate. Develops and maintains effective working relationships with internal partner work groups (e.g., product lines and business areas) and vendors, as appropriate, within a diverse product and in a cross-functional environment. Works in cooperation with internal or external resources to ensure the accuracy and timeliness of campaign or report rollout. Identifies any potential operational issues and possible solutions. Maintains and applies current and emerging marketing knowledge for assigned area(s) of expertise. Ensures compliance with applicable marketing related laws, regulations, company policies and guidelines.

Requirements

Bachelor’s Degree in Marketing, Advertising, Business Administration or a related field, or commensurate job experience.
Performing data modeling or data mining
Service industry
Identifying, analyzing and resolving moderately complex business problems
Prioritizing and managing multiple, diverse projects in a fast-paced environment
Analyzing, summarizing and communicating marketing results, trends and recommendations
Meeting deadlines for complex projects
Organization and planning
Moderately complex statistics (e.g. significance testing, sample size determination, confidence intervals, market segmentation)
External marketing data sources (e.g., commercially available data bases and lists)
Marketing related laws and regulations
Demographics and consumer-related information
Direct marketing program execution
Advanced marketing principles and applications
Primary and secondary research sources
Market share data sources (e.g. A.M. Best’s Market Share Reports)
Working effectively in a cross-functional environment.
Manipulating customer database to extract pertinent market data
Synthesizing and effectively communicating complex information and recommendations to all levels of management and other marketing/business line personnel
Facilitating market planning discussions and meetings with all levels of management
Strong project management skills
Strong communication, interpersonal and teamwork skills
Strong Microsoft skills (e.g. Word, Excel, Access)

Nice To Haves

Master’s Degree in Marketing, Advertising, Business Administration or related field
Experience in Insurance or Financial Services
Marketing experience in a multiple, diverse product environment.
Documenting annual marketing plans
Extracting marketing data warehouse information and preparing reports
Preparing and presenting marketing proposals to all levels of management
Developing and implementing effective, innovative marketing programs and campaigns
Statistical modeling and analysis utilizing software tools such as SAS, SPSS, Statgraphics, etc.
Knowledge of laws and regulations as they relate to marketing in the financial and insurance industries in multi-state markets
Knowledge of ACG products, services and marketing channels
Knowledge of data mining methods and tools, spreadsheets, database management systems and presentation software
Knowledge of database principles and their application
Knowledge of Microsoft Project

Responsibilities

Participates in the planning, development and implementation of strategic, corporate marketing programs and/or projects that support Auto Club Group (ACG) marketing goals and objectives.
Collaborates with key stakeholders, staff and vendors, as appropriate to develop/document marketing or project plans.
May utilize statistical procedures and complex analysis tools to measure and analyze results.
Recommends new or enhanced strategies and tactics based on results as appropriate.
Develops and maintains effective working relationships with internal partner work groups (e.g., product lines and business areas) and vendors, as appropriate, within a diverse product and in a cross-functional environment.
Works in cooperation with internal or external resources to ensure the accuracy and timeliness of campaign or report rollout.
Identifies any potential operational issues and possible solutions.
Maintains and applies current and emerging marketing knowledge for assigned area(s) of expertise.
Ensures compliance with applicable marketing related laws, regulations, company policies and guidelines.