Marketing Performance & Business Insights

U.S. Bank•Minneapolis, MN
•$119,765 - $140,900•Hybrid

About The Position

U.S. Bank is seeking a Marketing Performance & Business Insights professional to help drive strategic decision-making through analytics, reporting, and performance measurement. In this role, you will partner with Marketing leadership, Finance, and Business Intelligence teams to develop reporting, analyze business and campaign performance, and provide recommendations that improve marketing effectiveness and business outcomes. You will play a key role in shaping how marketing performance is measured across the organization.

Requirements

  • Bachelor's degree, or equivalent work experience.
  • Eight or more years of experience in analytics, business intelligence, marketing performance, reporting, or a related field.
  • Advanced Excel skills.
  • Experience with Tableau, Power BI, or similar data visualization tools.
  • Strong analytical, communication, and presentation skills.

Nice To Haves

  • Marketing analytics or campaign performance reporting experience.
  • Salesforce and/or Salesforce Marketing Cloud reporting experience.
  • Experience creating executive dashboards and performance reporting.
  • Payments industry experience strongly preferred.
  • Financial services industry experience preferred.
  • Ability to connect data insights to business strategy and decision-making.

Responsibilities

  • Develop and maintain marketing performance reports, dashboards, and executive-level metrics.
  • Analyze campaign, budget, and business performance data to identify trends and opportunities.
  • Translate complex data into actionable insights and recommendations for leadership.
  • Partner with Finance, Business Intelligence, and business stakeholders to align reporting and measurement strategies.
  • Support the development of enterprise marketing dashboards and KPI frameworks.
  • Present findings and recommendations to leadership and business partners.
  • Establish and improve reporting processes that support a growing marketing organization.

Benefits

  • Healthcare (medical, dental, vision)
  • Basic term and optional term life insurance
  • Short-term and long-term disability
  • Pregnancy disability and parental leave
  • 401(k) and employer-funded retirement plan
  • Paid vacation (from two to five weeks depending on salary grade and tenure)
  • Up to 11 paid holiday opportunities
  • Adoption assistance
  • Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
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