Marketing Performance Analyst

XylemCharlotte, NC

About The Position

The Entry Analyst in Marketing is typically responsible for supporting the marketing team with data collection, analysis, and the execution of marketing strategies. This role involves conducting market research, analyzing consumer behavior, and assisting with campaign development.

Requirements

  • Bachelor's Degree in Marketing or related field or equivalent work experience that provides exposure to fundamental theories, principles, and concepts.
  • Experience as an intern in marketing, data analysis, or research.

Responsibilities

  • Monitor and maintain accuracy of marketing data
  • Organize and update databases and spreadsheets
  • Identify and resolve data discrepancies
  • Create and maintain data entry processes and guidelines
  • Conduct market research and analysis
  • Track and report on marketing campaign performance
  • Identify trends and insights to inform marketing strategy
  • Collaborate with cross-functional teams to analyze and interpret data
  • Coordinate and execute marketing campaigns
  • Collaborate with creative and content teams to develop campaign assets
  • Monitor and track campaign timelines and deliverables
  • Ensure campaign goals and objectives are met
  • Conduct quality checks on marketing materials and communications
  • Review and proofread content for accuracy and consistency
  • Ensure compliance with brand standards and guidelines
  • Provide feedback and suggestions for improvement
  • Generate and distribute regular reports on marketing activities
  • Create visually appealing and informative presentations
  • Present findings and recommendations to stakeholders
  • Identify areas for improvement and make data driven suggestions for optimization

Benefits

  • Paid Volunteer Program, Xylem Watermark
  • Employee Resource Groups (ERG)
  • Reasonable accommodations to enable all employees to perform their essential job functions.
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