Marketing Performance Analyst
About The Position
Group 1 Automotive, a leader in automotive retail, is looking to add a Marketing Reporting Analyst to our team. Group 1 is a Fortune 250 company that owns and operates automotive dealerships and collision centers in the United States and United Kingdom. We offer our associates a team environment, great benefits and ongoing training and support. If you are in alignment with our values of integrity, transparency, professionalism, teamwork and respect - now might be the time for you to accelerate your career as part of the best company in automotive retail. Apply today or refer a qualified friend. The Marketing Performance Analyst will play a key role in transforming marketing data into insights that guide strategy and execution. This role partners closely with marketing and business stakeholders to define requirements, build proof-of-concept dashboards, and deliver actionable reporting that drives decision-making. The analyst will monitor performance across digital, social, and lifecycle programs, ensuring results are measured accurately and presented in a way that connects data to business goals. This position requires SQL skills for analysis, experience with BI tools to build dashboards, and the ability to present findings in a way that clearly connects data to marketing goals.
Requirements
- Bachelor's degree in marketing, analytics, or related field
- 2-3 years of experience building reports and supporting queries
- Proficient in SQL and building complex queries
- Experience with visualization applications (Qlik, PowerBI, Tableau)
- Understanding of marketing performance metrics
- Experience with Google Analytics
- Experience working with large data files
- Experience with relational databases
- Experience building and presenting analysis findings
- Strong communications skills
- Problem-solver
- Accepts responsibility for quality of work and continuous improvement
- Ability to interact with both technical and non-technical personnel
- Willingness to learn and test new tools and approaches to accelerate data analysis
- All applicants must pass pre-employment testing to include: background checks, and drug testing in order to qualify for employment
Responsibilities
- Design marketing dashboards to evaluate key marketing programs and opportunities
- Define dashboard requirements based on feedback with key stakeholders
- Define dashboard metrics and align metrics with dashboard objectives
- Build proof-of-concept reports
- Create queries to enable customer reports
- Monitor digital engagement and path to purchase within the lifecycle program
- Develop reports for organic social posts to monitor compliance
- Support integration of compliance-related data with other systems
- Develop email and mail deliverability reports to identify risks and improvements
- Define customer attributes related to digital behavior for the customer data
- Define and manage ad hoc analysis projects
- Write SQL queries to perform ad hoc analysis
- Summarize results of analysis projects and key findings
- Present analysis findings and recommendations to internal stakeholders
- Support the development of predictive models
- Develop and manage the roadmap for marketing dashboards and reports
- Define project plans to build reports and manage project success
- Collaborate with engineering to build reports
- Monitor data quality to ensure accuracy of reports
Benefits
- Opportunity to grow into a bigger position
- Health, Dental, Vision, Life, and Disability insurance
- 401(k) plan with company match
- Paid Time-Off
- Employee Stock Purchase Plan
- Employee Vehicle Purchase Program
- Professional work environment, with job training and advancement opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Industry
Motor Vehicle and Parts Dealers
Number of Employees
5,001-10,000 employees
