About The Position

BTSE is a top global crypto exchange looking to grow and expand its network of KOLs/influencers and marketing partners division. We are seeking a digitally savvy and experienced marketing mind to strengthen our relations with Key Opinion Leaders and other marketing partners such as consumer brands, entertainment companies, etc. This candidate must be a highly flexible team player with experience and an existing network in the crypto industry.

Requirements

  • Excellent communication skills.
  • Strong interpersonal and oral communication skills in English.
  • Proven ability to collaborate effectively with KOLs and influencer teams.
  • Demonstrated ability to cultivate partnerships and support the growth of KOLs and influencers.
  • Experience managing and negotiating with influencers, KOLs, and agencies.
  • Detail-oriented and well-organized, able to juggle various priorities under tight deadlines.
  • Solid knowledge of blockchain, cryptocurrency, and trading.
  • At least two years of relevant experience.

Nice To Haves

  • Existing relationships with key players in the crypto industry or related fields.
  • Experience managing events or campaigns in the entertainment or consumer brand sectors.
  • Familiarity with social media analytics tools and campaign tracking.
  • Experience working in a fast-paced, multicultural environment.

Responsibilities

  • Building a go-to network of KOLs and influencers to help build awareness for and grow the BTSE brand.
  • Building relationships with other potential marketing partners, such as consumer brands, sports brands, entertainment companies, etc.
  • Working with our content team to research, create and design relevant content for your team of influencers and campaigns.
  • Manage end-to-end influencer marketing projects from conceptualization to execution and reporting
  • Identify the right Key Opinion Leaders for different objectives, negotiating budgets with them for both short-term campaigns and long-term relationships
  • Provide accurate and up-to-date profiles of KOLs to support marketing strategy and tactics.
  • Manage offline events for KOLs of interest. Must be willing to travel.
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