Marketing Ops & Project Manager

Healthy Back Institute•Austin, TX

1d•Remote

About The Position

As our Business Operations Manager, Marketing & Product Development, you will own and operationalize the execution engine across marketing and product initiatives ensuring campaigns, tests, launches, and cross functional efforts are delivered on time, on spec, and aligned to revenue outcomes. You will support direct response marketing, CRO, product development initiatives, and rebrand execution while acting as a central operator across Marketing, Product, Creative, Tech, and Customer Success. This is a full time, exempt, individual contributor role reporting directly to the COO, within the Business Enablement Operations function. The Business Enablement Operations team is responsible for driving operational clarity, execution, and cross functional alignment across the business. This role will serve as a critical bridge between Marketing, Product Development, and execution teams ensuring initiatives move from strategy to execution efficiently and effectively.

Requirements

3 to 6 plus years of experience in Business Operations, Marketing Operations, Marketing Project Management, or Growth CRO Operations
Experience working in a DTC, eCommerce, or direct response marketing environmenT
Proven experience managing cross functional initiatives across marketing, product, and operations
Experience working with tech and development teams including requirements, tickets, QA, and launches
Experience with project management tools such as Wrike, Asana, Monday, ClickUp
Strong organizational, communication, and execution skills
Experience supporting or executing a rebrand initiative across marketing and product environments

Nice To Haves

Experience with subscription or free trial business models
Exposure to CRO testing including landing pages, checkout flows, and offers
Familiarity with email and SMS platforms such as Klaviyo or Maropost
Experience working in lean, fast paced, or turnaround environments

Responsibilities

Marketing Execution and Campaign Delivery: Own execution of marketing campaigns, launches, and promotional initiatives. Build and manage timelines ensuring all deliverables are completed on schedule. Coordinate across Marketing, Creative, Tech, and Customer Success teams
Product Development and Launch Operations: Support operational execution of product development initiatives including new offers, bundles, and funnel updates. Coordinate timelines and deliverables across product, marketing, and tech teams. Ensure successful launch and rollout of new product initiatives
CRO and Funnel Operations: Manage and execute a backlog of CRO tests including landing pages, offers, and checkout flows. Ensure all tests are properly scoped, quality checked, and launched. Support continuous optimization of funnels and customer journeys
Rebrand Initiative Execution: Support and coordinate the operational rollout of brand and rebrand initiatives across all marketing and product touchpoints. Ensure alignment across funnels, creative assets, product messaging, and customer experience. Manage timelines, dependencies, and quality control across all components of the rebrand
Cross Functional Coordination and Workflow Optimization: Act as the central point of coordination between Marketing, Product, and Tech teams. Create and improve workflows, SOPs, and execution processes. Identify bottlenecks and proactively remove friction from execution