Marketing Operations Specialist

Offsec Services

51d • Remote

About The Position

OffSec is seeking a Marketing Operations Specialist to be the engine behind a scalable, data-driven go-to-market (GTM) motion. Sitting at the intersection of strategy, systems, and execution, you will partner closely with Marketing, Sales, and Revenue Operations to ensure our efforts are measurable and built to scale. Reporting to the Director of Digital and E-commerce, you will own the marketing technology stack, optimize the funnel from top-of-funnel through revenue, and turn technical insights into actionable business strategy.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field (or equivalent industry experience).
• 2+ years of experience in marketing operations, marketing automation, or a related role.
• Hands-on experience with HubSpot and Salesforce in a production environment.
• Strong analytical, organizational, and project management skills; ability to manage multiple priorities in a fast-paced environment.
• Experience supporting AI-driven marketing automation, personalization, or optimization initiatives.
• Familiarity with lifecycle marketing and personalization frameworks.
• Experience in a global B2B SaaS or enterprise technology environment.

Responsibilities

• Administer, optimize, and scale the marketing automation platform (HubSpot) and its critical integration with Salesforce.
• Ensure end-to-end data accuracy and seamless integration across the entire martech ecosystem.
• Configure, test, and deploy new features, automations, and workflows to support evolving GTM needs.
• Act as the primary technical point of contact for platform and data issues, coordinating with internal IT teams and vendors as needed.
• Evaluate, implement, and own the operation of new marketing technologies.
• Own and optimize the Marketing Automation Platform (HubSpot).
• Manage system configuration, workflows, automation logic, and governance.
• Partner with RevOps to ensure seamless integration between Hubspot and Salesforce (CRM), enrichment/data providers, marketing tech stack, and sales engagement tools.
• Lead a comprehensive audit and restructure/rebuild of our HubSpot instance.
• Lead the charge in realigning the system to industry best practice after a period of organic growth.
• Establish naming conventions, standardize properties, fix broken workflows, document system architecture, and create a sustainable operating model.
• Build, QA, and execute multi-channel campaigns, including email nurtures, forms, landing pages, and complex event workflows.
• Own program setup and execution timelines to ensure campaigns launch on schedule and meet brand standards.
• Partner with Marketing, Sales, and Events teams to operationalize strategies and continuously improve workflows through automation and documentation.
• Maintain database health through advanced segmentation, enrichment, and normalization processes.
• Deliver reporting on campaign performance, lead quality, and funnel metrics to surface insights that improve revenue impact.
• Support attribution models and performance analysis to translate complex data into clear, actionable recommendations for stakeholders.
• Design frameworks and dashboards in HubSpot for how marketing performance is measured.
• Create and manage reporting assets (reports, dashboards, in-depth reviews) for the organization that offer insights into lead sourcing, campaign performance, channel effectiveness, pipeline and revenue attribution, and more.
• Offer insights on channel-level ROI and other performance trends that can impact budgeting and resource allocation.
• Deliver actionable recommendations, not just data. Across the span of marketing programs, recommend changes in approach that can drive growth and/or flag issues before they impact pipeline downstream.
• Support and optimize lead scoring, routing, and lifecycle processes to improve speed-to-lead and conversion rates.
• Ensure a clean handoff between Marketing and Sales, aligning on definitions, SLAs, and reporting.
• Partner with Sales and RevOps on pipeline visibility and follow-up processes.
• Monitor and support compliance with global data privacy regulations (GDPR, CCPA) and internal governance standards.
• Maintain audit-ready records and promote privacy-first, security-conscious data practices across all marketing operations.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level