Marketing Operations Specialist

4M Building Solutions•Boston, MA

9h•Remote

About The Position

Marketing Operations Specialist Remote (U.S.) 4M is growing and that means we need to grow our family of Team Members. We're looking for Team Members who are energetic and highly motivated and want to be part of a winning team. If you are a marketing operations expert with expertise in sales enablement and process optimization, we should talk. Job Description As the backbone of our marketing and sales alignment, our Marketing Operations Specialist ensures that our sales team has everything they need to convert marketing qualified leads into customers. Our Marketing Operations Specaliast takes ownership of the marketing-to-sales handoff process to ensure we are maximizing lead conversion and providing seamless customer touchpoints across all 27 states. This is an exciting opportunity to grow with a growing company and build the marketing operations infrastructure that supports our aggressive growth goals. Check out our culture video to learn more about us at: https://youtu.be/8v14pCRDRlA

Requirements

Comfort working in a fully remote, multi‑state environment.
2+ years of marketing operations and sales enablement experience
Strong background in B2B marketing operations, preferably in commercial services
Demonstrated proficiency in CRM systems (Salesforce) and marketing automation platforms (HubSpot)
Experience with lead scoring, attribution modeling, and conversion optimization
Understanding of complex B2B sales processes and multi-stakeholder decision-making
Bachelor's degree in Marketing, Business, or related field
Excellent project management and process development skills
Strong analytical skills with experience in marketing and sales metrics
Ability to work closely with marketing and sales teams and understand their workflow needs

Nice To Haves

Experience supporting multi-location sales organizations preferred

Responsibilities

Partner with internal marketing team and sales to ensure seamless lead handoff and follow-up processes
Develop and manage marketing automation workflows that support the sales cycle
Create sales enablement content including proposals, pitch decks, presentations and competitive battle cards
Optimize CRM integration and lead scoring to improve reporting and sales team efficiency
Design and implement touchpoint alignment between marketing campaigns and sales outreach
Manage marketing technology stack, including Hubspot, Salesforce, and automation tools
Regional focus managing materials and strategies that address market-specific needs such as a competitive environment, market anomalies, hiring needs, special events, and more.
Ensure sales training materials and resources for new service launches and market expansion are available and part of the sales process
Support RFP response processes and proposal development workflows
Establish marketing operations processes for newly acquired companies and markets