Marketing Operations Specialist

Payscale

1d•Remote

About The Position

We are looking for a detail-oriented and technically proficient Marketing Operations Specialist to join our marketing operations team. In this role, you will be the operational backbone of our demand generation and nurture programs by supporting the build, execution, and optimization of campaigns across the Marketo ecosystem. You will work closely with demand generation and customer marketing to ensure programs run flawlessly and data flows cleanly between Marketo and Salesforce.

Requirements

2+ years of hands-on experience in Marketing Operations or a similar role
Proficiency in Marketo including program building, smart campaigns, tokens, segmentation, engagement/nurture streams
Working knowledge of Salesforce CRM including campaign objects, lead/contact records, and campaign member statuses
Strong understanding of email marketing best practices including deliverability, compliance (CAN-SPAM, GDPR), and list management
Experience building and managing audience segments and smart lists
High attention to detail with a track record of thorough QA before campaign launches
Ability to manage multiple concurrent projects and meet deadlines in a fast-paced environment
Experience with UTM tracking, form strategy, and landing page operations

Nice To Haves

Marketo Certified Expert (MCE) or equivalent certification
Basic HTML knowledge for email production, troubleshooting rendering issues, and applying personalization tokens
Experience with webinar platform integrations (e.g., Goldcast)
Basic understanding of lead lifecycle models and marketing/sales funnel stages

Responsibilities

Build, QA, and launch Marketo programs across a variety of types including email, nurture/drip, evergreen, webinars, and live/virtual events
Manage program and campaign statuses, progression flows, and member data to ensure accurate tracking and reporting
Maintain and optimize audience segments and smart lists to support targeted, relevant communications
Develop and manage audience builds for campaigns, ensuring proper inclusion/exclusion logic and compliance with opt-in/consent requirements
Support email deliverability best practices including list hygiene, suppression management, and sender reputation monitoring
Partner with the demand generation team to translate campaign briefs into operational program builds
Monitor program performance and proactively flag issues with targeting, deliverability, or data quality
Support A/B testing strategies across emails and programs, including subject lines, content, CTAs, and send cadences — and apply learnings to improve performance over time
Document program templates, naming conventions, and operational processes to support team scalability
Assist with database management including segmentation updates, data normalization, and list imports

Benefits

All around awesome culture where together we strive to live our 5 values:
Data informed decision making.
Customer first. Always.
Succeed together.
Relentless about results. Obsessed with excellence.
Lead the change. Shape the standard.
An open and inclusive environment where you’ll learn and grow through programs and resources like:
Monthly company All Hands meetings
Regular opportunities for executive leadership exposure through things like AMAs
Access to continued learning & development opportunities
Our commitment to a continuous feedback culture which allows us to drive performance and career growth
A growing network of Employee Resource Groups
Company sponsored volunteer hours
And more!
Flexible paid time off, giving you the opportunity to rest, relax and recharge away from work
14 Paid Company Holidays, includes 2 floating holidays (you choose!)
A comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance covered up to 100% by Payscale
Unlimited infertility coverage benefits through our medical plans
Additional supplemental health benefits offered to you and your family
401(k) retirement program with a fully vested immediate company match
16 weeks of paid parental leave for birthing and non-birthing parents
Health Savings Account (HSA) options and company contributions each pay period
Flexible Spending Account (FSA) options for pre-tax employee allocations
Annual remote work stipend to be used on wellness or home office equipment