Marketing Specialist - Greenville, SC or St. Louis, MO (Hybrid)
About The Position
The Marketing Operations Specialist is part of the HEM Project Management team and works closely with the HEM Marketing Business Partners and HEM Functional team members. The role will provide a broad range of project management support including leading kick-off meetings, ensuring that project milestones are met, project management tool oversight, and reporting. This role ensures that the appropriate stakeholders are involved in planning and executing HEM-related projects. The primary role of the Marketing Operations Specialist is to serve as a liaison between HEM Marketing Business Partner team members and HEM functional teams to prioritize and shepherd project work to completion. They support communication updates related to project status, across the project life cycle. In addition, the Marketing Operations Specialist is expected to research and make suggestions for processes, tools/apps, team training, and reporting techniques that drive efficiencies across HEM.
Requirements
- BA/BS degree in business, marketing or a related field
- At least 3 years of experience in sales and/or marketing environment
- Must be a self-starter who can handle competing/multiple issues and priorities, at the same time
- Superior proficiency in Excel, Word, Outlook, and PowerPoint
- Strong business acumen: ability to marry complex business objectives with communication and teaching opportunities
- Knowledge of Agile marketing processes, project management systems and technology such Salesforce, Workfront and HubSpot.
- Possess strong interpersonal skills with excellent verbal and written communications
- Superior organizational, collaboration and time management skills
- The ability to work with little to no supervision in delivering high quality work
- Provide insight, recommendations, support and creativity to drive special events, programs and projects
- Professional, competent, trustworthy and motivated to deliver results as required of the business
Responsibilities
- Schedule and help facilitate meetings to determine the client needs, the scope of a project, deliverables, success criteria, key metrics, and project expectations such as the channel for receiving client feedback on deliverables
- Assist the Operations Manager in overall large-scale project planning and timelines to ensure that team members understand expectations
- Play a key role in communicating capacity plans to HEM management based on the incoming volume of project requests and deadlines
- Communicate functional areas/skills needed to ensure that project milestones and deliverables are completed per specification
- Assist in compiling post-project reviews to assess client and HEM satisfaction with project results/campaigns
- Proactively groom an understanding of the company, its products, and client base to help the Marketing Operations Manager implement effective marketing campaigns as well as other initiatives
- Seek ways to improve operational processes and reduce costs while delivering a high level of client satisfaction and retention
- Provide reporting status of all projects in the segment queue and report project health and on-time performance of segment projects on a routine basis
- Proactively communicate project status and appropriately flag and mitigate project issues and risks
- Develop, document, implement, and manage repeatable and scalable campaign management processes
- Assist with oversight of lead management process
- Identify tool and process gaps
- Collaborate in the production of member materials including creating and maintaining project plans, versioning, vendor data testing, and proofing.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
