Marketing Operations Manager

American Psychological Association • Washington, DC

1d • $78,000 - $121,000 • Remote

About The Position

The Marketing Operations Manager supports APA Publishing's marketing engine through project management of tactical marketing initiatives across digital marketing channels including email, landing pages, social media, and audience segmentation. This role is responsible for administering the team's work management platform and optimizing use of tools in the martech stack.

Requirements

• Bachelor's degree in marketing, communications, or a related field
• 5+ years of digital marketing experience
• Strong project management skills with the ability to manage multiple projects across different stakeholders
• Strong communication and collaboration skills to work effectively with internal stakeholders and vendors
• Advanced proficiency with the Microsoft Office Suite
• Experience with marketing automation and CRM platforms (e.g., Salesforce Marketing Cloud, Salesforce Sales Cloud)
• Experience with social media management platforms (e.g., Sprout Social, Hootsuite)
• Experience administering a work management platform (e.g., Wrike, Asana)
• Familiarity with ESP capabilities and rendering/testing tools (e.g., Litmus)
• Demonstrated ability to craft effective prompts in AI tools (e.g. Claude, Gemini, Copilot)

Nice To Haves

• experience in a nonprofit association, academic, or scholarly publishing marketing environment

Responsibilities

• Serve as the primary administrator of the team's work management platform, including user access, workflows, intake processes, and reporting
• Manage audience segmentation and list hygiene to support targeted campaigns across APA Publishing audiences
• Own campaign structure management, ensuring consistency, scalability, and compliance with marketing and data privacy laws (e.g., CAN-SPAM, GDPR, CASL)
• Execute email campaigns, prioritize the email calendar, support content personalization and ensure audience alignment
• Identify opportunities to optimize and streamline usage of tools within the martech stack
• Monitor social media trends, platform changes, and audience insights to inform content and channel strategy recommendations
• Collaborate with the Marketing Analytics Manager to report on social, landing page, and email performance and recommend optimizations
• Maintain documentation of work management processes, best practices, and platform usage training to ensure project consistency
• Manage relationships with external vendors and platform providers, including contract renewals and troubleshooting
• Collaborate effectively across functional areas and departments
• Other duties as assigned

Benefits

• Remote Work/Flexible Scheduling
• a 401(k) option with employer match of up to 4%
• medical, dental, and vision insurance options
• an outpatient mental health benefit
• paid personal/vacation time
• 12 paid holidays
• Family/Medical Leave
• tuition assistance
• an Employee Assistance Program (EAP)
• short- and long-term disability insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level