Marketing Operations Manager - University of Maryland Eastern Shore

Thompson Hospitality Corporation•Princess Anne, MD

9d•Hybrid

About The Position

Thompson Hospitality is seeking a Marketing Operations Manager for the University of Maryland Eastern Shore to bring marketing strategies to life across a dynamic campus dining environment. This is a hands-on role for a marketing professional who understands that great campus experiences require both compelling communication and operational excellence. The Marketing Operations Manager will lead account-level marketing across unit marketing, residential dining, retail dining, and catering, while also serving as an active member of the campus dining operations team. This is not a desk-only marketing position. You may coordinate a campaign in the morning, engage students during lunch, meet with campus partners in the afternoon, and support a special event or operational shift in the evening. You won't just market the dining experience—you'll help deliver it.

Requirements

Bachelor's degree in Marketing, Communications, Hospitality, Business, Public Relations, or a related field; equivalent experience may be considered.
3+ years of experience in marketing, hospitality, foodservice, retail, campus engagement, events, operations, or a related field.
Strong project management, communication, presentation, and relationship-building skills.
Experience managing multiple campaigns, programs, events, or business priorities.
Understanding of digital marketing, social media, promotions, visual merchandising, and guest engagement.
Ability to use sales, participation, and feedback data to drive decisions.
Ability to work effectively in both an office environment and an active foodservice operation.
Flexibility to work occasional early mornings, evenings, weekends, operational shifts, and special events as needed.

Nice To Haves

Higher education, campus dining, restaurant marketing, retail operations, catering, meal plan sales, or foodservice technology.

Responsibilities

Execute the established marketing, promotional, and activation calendar, ensuring campaigns and events are delivered accurately and on schedule.
Coordinate campus-specific marketing initiatives with culinary, residential dining, retail, catering, and operations teams.
Support meal plan education, participation, promotion, and sales initiatives.
Develop strong relationships with students, campus departments, student leaders, and other key partners.
Bring company campaigns, signature programs, events, promotions, and brand activations to life.
Manage marketing communications, signage, merchandising, planograms, and program standards.
Train and support managers, associates, and student ambassadors on marketing programs and execution.
Use sales, participation, engagement, and feedback data to identify opportunities and improve results.
Support initiatives that drive residential dining participation, retail revenue, catering sales, and technology adoption.
Partner with the Catering Director to increase catering awareness, leads, and sales.
Ensure marketing promises align with operational capabilities, including menus, pricing, products, service hours, and guest experiences.
Document campaign results, photographs, feedback, and proof of performance through established reporting processes.
Identify execution challenges and proactively communicate solutions to account and marketing leadership.
Work scheduled operational shifts based on business needs.
Provide hands-on leadership during peak meal periods, catering events, special programs, and major campus events.
Support guest engagement, service recovery, merchandising, cashiering, stocking, order fulfillment, and other operational needs.
Support account openings, transitions, high-volume periods, and special projects.
Identify gaps between the marketed experience and the actual guest experience and help implement solutions.
Step in wherever needed to support the team and ensure students receive an exceptional experience.
Model Thompson Hospitality's A.C.E. standards: Attention to Detail, Commitment to Excellence, and Exceptional Service.