Marketing Operations Manager
About The Position
Ironclad is seeking a MarTech & Automation Owner, who will serve as the architectural guardian and efficiency engine of their marketing technology ecosystem. This role involves owning the overarching architecture, functional health, and utilization of the MarTech stack, with a primary focus on being the technical architect for the core Marketing Automation Platform (Marketo). The position requires deep, hands-on Marketo experience. The individual will govern the stack to ensure each platform is properly administered and utilized, and will design, build, and optimize self-serve campaign operation frameworks to empower functional super-users across marketing teams to deploy campaigns autonomously and efficiently. This role is based out of San Francisco or New York City offices, with a requirement to be in the office two days a week.
Requirements
- 3+ years in Marketing Operations, Systems Architecture, or MarTech Management in a growth-stage B2B SaaS environment.
- Advanced Marketo administration experience is 100% required (Marketo Certification preferred).
- Deep technical knowledge of Marketo program architecture, tokenized templates, global forms, deliverability, and Marketo-Salesforce CRM sync management is essential.
- Hands-on experience integrating, auditing, and governing multi-tool stacks (webinars, CMS, ABM, event capture, direct mail, social tools).
- Proven track record of replacing manual campaign ticket queues with scalable, self-serve operational models and automated QA checks.
- Strong technical documentation skills with a passion for teaching, enabling, and certifying non-technical stakeholders.
- Self-directed problem solver capable of auditing technical systems, driving vendor conversations, and leading operational change management across marketing teams.
Nice To Haves
- Marketo Certification preferred.
Responsibilities
- Own the holistic architecture, integration standards, API security, and global data flow across the entire MarTech ecosystem.
- Proactively audit stack utilization, system health, and vendor efficiency to identify opportunities for consolidation, automation, and capability enhancement.
- Establish governance policies ensuring every tool has a designated functional super-user/admin while maintaining centralized architectural control over core CRM/MAP syncs.
- Serve as the technical architect for Marketo, maintaining system performance, global program templates, tokenization, lead scoring pipelines, database hygiene, and CRM integration rules.
- Build and deliver comprehensive enablement, documentation, and training programs for non-MOps tool owners and program leads across the GTM organization.
- Design, launch, and refine a fully self-serve campaign execution model that enables program owners to launch campaigns effortlessly using standardized Marketo templates and operational playbooks.
- Automate campaign ops end-to-end—continuously shoring up manual processes, eliminating ticket bottlenecks, and introducing automated QA guardrails for link validation, rendering, and brand compliance.
- Onboard, train, and certify functional admins across business units to ensure decentralized execution follows centralized standards.
- Act as the technical escalation point for integrations, schema errors, and platform troubleshooting.
Benefits
- 100% health coverage for employees (medical, dental, and vision), and 75% coverage for dependents with buy-up plan options available
- Market-leading leave policies, including gender-neutral parental leave and compassionate leave
- Family forming support through Maven for you and your partner
- Paid time off - take the time you need, when you need it
- Monthly stipends for wellbeing, hybrid work, and (if applicable) cell phone use
- Mental health support through Modern Health, including therapy, coaching, and digital tools
- Pre-tax commuter benefits (US Employees)
- 401(k) plan with Fidelity with employer match (US Employees)
- Regular team events to connect, recharge, and have fun
- Opportunity to help build the company you want to work at
- Equity awards (a new hire grant, along with opportunities for additional awards throughout your tenure)
- Competitive total rewards package
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
