Marketing Operations Manager

Meta•Menlo Park, CA

25d

About The Position

Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. To apply, click “Apply to Job” online on this web page.

Requirements

Requires a Master's degree (or foreign equivalent) in Marketing, Communication, Public Relations or related field and 36 months of work experience in a job offered or in a marketing related occupation
Experience must include 36 months of experience in the following:
Digital marketing fundamentals with experience in multiple digital marketing channels
Leading large scale marketing campaigns with a minimum budget of $1 million in multiple digital marketing channels
Quantitative analytical experience and knowledge of marketing analytics, with experience analyzing digital marketing data in Excel and SQL, running correlation and regression models to understand the relationship of different marketing variables
Cloud-based marketing platforms (Salesforce Marketing Cloud, Salesforce Data Cloud) and marketing technology
Working in a results-driven environment, analyzing performance, running end-to-end A/B Testing and lift measurement with power analysis, test design, questionnaire design, statistically significant analysis, and finding actionable insights from the results
Technical skills and experience in the integration between marketing data and Meta ads with Conversion API
Technical skills in implementing Pixel code with Web Development team and configuring conversion events with Pixel
Technical skills in managing big data and data pipelines for audience creation with SQL and implementing data governance to ensure privacy compliance
Experience writing code in Python to automate the campaign execution to reduce launch time and eliminate input errors
Experience influencing and providing direction to cross-functional teams, including marketing, creative, data, and operations to execute and evaluate marketing campaigns

Responsibilities

Drive go-to-market by planning, executing, and scaling channel marketing campaigns to help connect Meta's advertisers with Sales and other similar offers, to facilitate adopting advertising best practices.
Oversee end-to-end campaign execution across operations, creative, and analytics teams to ensure on time and accurate launches.
Lead cross-functional strategic projects with partnering engineering and Marketing Technology teams including significant infrastructure changes, exploring technical solutions, implementing and refining processes ,internal martech strategy, and performance data management.
Partner closely with the Growth Marketing and other stakeholders to prioritize strategic initiatives and then build/work with the technical supporting teams to build effective long-term solutions to improve marketing efficiency and effectiveness.
Partner closely with the Enablement team in the quarterly intake and sprint planning process collaborate, prioritize, and communicate updates for requests with cross functional stakeholders.
Working with quantitative and qualitative data teams to deeply understand the audience and use cases to inform the strategy, rollout decisions, optimizations, and measurement.
Regularly analyze campaign performance, identify areas for improvement, and make data-driven recommendations.
Design and implement test plans to understand drivers of conversion and product adoption.
Manage and optimize marketing automation platforms including setup, configuration, and troubleshooting.