Marketing Operations Manager

Dtn • Austin, TX

8d • Hybrid

About The Position

We are looking for a highly organized and detail-oriented Marketing Operations Manager to join our team. This individual will be a key player in ensuring the efficiency and effectiveness of our marketing technology stack, with a primary focus on HubSpot. They will partner with product marketing to identify and define target personas and ideal company profiles. The ideal candidate will be a data-driven problem-solver with a passion for process optimization, data quality, and the strategic use of marketing automation to drive business growth.

Requirements

• HubSpot Mastery: An expert user of HubSpot Marketing Hub and Operations Hub, with deep, hands-on experience in advanced features, system administration, and automation.
• Salesforce Integration: In-depth knowledge of setting up and managing a seamless integration between HubSpot and Salesforce. You must be proficient in resolving data sync issues, ensuring proper field mapping, and maintaining data integrity.
• Data-Driven Mindset: A strong analytical aptitude with the ability to interpret data and translate it into actionable insights.
• Workflow Automation: Highly skilled in building automated workflows and data management flows within HubSpot to proactively fix data quality issues .
• Reporting & Analytics: The ability to build robust dashboards and reports in HubSpot to monitor data quality and provide actionable insights.
• Attention to Detail: Meticulous attention to detail and a commitment to data accuracy and quality.
• Communication: Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Problem-Solving: A proactive and creative problem-solver who can troubleshoot technical issues and optimize processes.
• Education: Bachelor's degree in Marketing , Business, Computer Science or a related field.

Nice To Haves

• Certifications from major marketing automation platforms like HubSpot, Marketo, or Salesforce are highly valued.

Responsibilities

• MarTech Stack & Systems Management
• Platform Ownership: Serve as the primary administrator and expert for our marketing technology stack, with a primary focus on HubSpot Marketing Hub and Operations Hub.
• Technical Implementation: Implement and manage marketing assets such as forms, CTAs, and trackable assets.
• Ensure proper lead flow and attribution.
• Integrations: Manage integrations with key platforms like Salesforce, Zoom, and others, ensuring a seamless flow of data between systems.
• System Maintenance: Proactively manage and maintain the technology stack, including user permissions and system updates.
• Data Governance & Quality
• Data Integrity: Be directly responsible for the health and cleanliness of our HubSpot database. Partner with Director of Data to ensure data accuracy, consistency, and completeness.
• Data Enrichment & Hygiene: Implement strategies and tools for data enrichment and regularly perform maintenance tasks, including deduplication and data standardization.
• Segmentation & Personas: Manage the creation and maintenance of a well-structured contact database, enabling targeted marketing efforts through sophisticated segmentation and persona data.
• Compliance: Ensure all data practices are compliant with relevant regulations (e.g., GDPR, CCPA).
• Workflow & Process Optimization
• Lead Management: Maintain and optimize lead scoring models and routing rules to ensure qualified leads are delivered to the right sales reps in a timely manner .
• Process Improvement: Identify opportunities to streamline and automate system processes to increase efficiency and scalability.
• Optimization: Continuously monitor campaign performance, identify areas for improvement, and implement A/B tests to optimize conversion rates and engagement.
• Collaboration & Support
• Cross-Functional Alignment: Partner with Marketing and Business Operations to ensure a seamless lead handoff process to agentic AI and SDR.
• Stakeholder Support: Provide support and training to internal stakeholders on HubSpot functionality and best practices.

Benefits

• Competitive Salary
• Unlimited PTO
• Flexible working hours
• Remote work model (position dependent)
• Competitive Medical, Dental and Vision Insurance Plans
• 6% 401K matching
• Unlimited access to 13k+ courses via learning platform to support employee career advancement
• Employee Assistance Program (EAP)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level