Marketing Operations Manager
About The Position
We are seeking an experienced Marketing Operations Manager to own and optimize the systems, processes and data that power our marketing engine and serve as a strategic partner to Marketing and Revenue leadership, shaping scalable growth strategy through data, systems architecture and performance insights. This role is ideal for a highly organized, data-driven marketer who thrives at the intersection of strategy, technology and execution. You’ll be responsible for managing our marketing technology stack, with HubSpot at the center, ensuring operational excellence across campaigns, reporting, lead management and cross-functional alignment. This role reports directly to the Sr. Marketing Manager and works closely with Sales, Revenue Operations and Leadership.
Requirements
- Minimum of 5 years of progressive experience in Marketing Operations, with increasing ownership of marketing systems, automation and reporting
- Hands-on, advanced experience with HubSpot required
- Strong understanding of B2B demand generation, lead lifecycle management and marketing automation
- Proven ability to analyze data, identify insights and make recommendations
- Experience working closely with Sales and Revenue teams
- Exceptional attention to detail and process-oriented mindset
- Strong communication skills with the ability to explain technical concepts clearly
- Demonstrated ability to develop and execute marketing operations strategy aligned to company growth objectives
Nice To Haves
- Experience in a dedicated Marketing Operations Manager role
- Experience in B2B SaaS or technology-driven organizations
- Familiarity with CRM integrations, attribution models and revenue reporting
- Experience scaling marketing operations in a growing organization
Responsibilities
- Own the strategic architecture and administration of Marketing Hub within HubSpot, including marketing automation, lead scoring, lifecycle stages workflows and integrations with Marketing Tools
- Design and evolve scalable marketing processes aligned to revenue strategy, improving efficiency, scalability and performance
- Manage campaign setup, QA, execution support and post-campaign reporting
- Act as primary operational liaison with marketing agency, ensuring seamless execution, data integrity and performance tracking
- Partner with agency to operationalize campaigns, align on goals, timelines and KPIs and ensure accurate measurement in HubSpot
- Coordinate with agency on HubSpot campaign builds, automation, tracking and reporting
- Ensure clean, accurate and actionable marketing data across systems
- Support the BDR team by optimizing lead routing, lifecycle stages and handoff processes within HubSpot
- Partner with BDR Manager to ensure accurate tracking, reporting and performance visibility across inbound and outbound activities
- Maintain and improve workflows, automation and alerts that enable timely and effective BDR follow-up
- Ensure data quality and CRM hygiene to support BDR productivity and reliable reporting
- Collaborate with BDR team on campaign targeting, list management and segmentation
- Provide operational support for BDR enablement initiatives, including tools, dashboards and process documentation
- Build and maintain dashboards and reporting frameworks that inform strategic decision-making and optimize marketing investment against revenue goals
- Collaborate with Sales Leadership and Revenue Operations to align on lead management, handoffs and attribution
- Evaluate, implement and manage marketing tools and integrations as needed
- Serve as the go-to expert for marketing systems, data and operational best practices
Benefits
- Fully Remote work environment
- Flexible PTO (Highly suggested 3-week minimum)
- Flexible Hours to fit your work-life balance
- 100% medical insurance premiums covered for employees (with a PPO or HDHP/HSA plan to choose from and a monthly employer HSA contribution if you elect the HDHP/HSA plan!)
- 70% medical insurance premiums covered for dependents
- Low-cost vision and dental coverage for employees
- Automatic 3% employer contribution to 401k
- 12 weeks of fully paid parental leave
- All necessary technology and equipment provided for your home office, including laptop, monitors, keyboard, mouse, and accessories
- Professional development reimbursement to support continued learning
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
