Marketing Operations Manager
About The Position
We are seeking a highly detail-oriented and systems-minded Marketing Operations Manager to help drive efficiency, scale, and consistency across our go-to-market engine. This role is central to optimizing how leads move through our funnel — from initial capture through lead progression — and ensuring our marketing infrastructure supports growth across the revenue organization. This position will report to the Senior Director of Demand Generation Marketing . This person will also work closely with our Sales Development Rep (SDR) Sr. Manager, Salesforce Operations team, Business Development reps, and other cross-functional partners to improve lead flow, automation, and data integrity across our revenue stack.
Requirements
- Strong experience in marketing operations, marketing automation, or revenue operations roles
- Hands-on expertise with B2B marketing automation platforms (Marketo preferred) and CRM systems (Salesforce), as well as data orchestration and enrichment platforms (Ringlead and Zoominfo)
- High attention to detail and a strong process mindset
- Ability to manage multiple workflows simultaneously in a fast-paced environment
- Comfort working cross-functionally with marketing, sales, and operations teams
- Analytical mindset with the ability to translate data into actionable insights
- Experience supporting B2B SaaS or fintech organizations
Nice To Haves
- Familiarity with tools such as Gong, ZoomInfo, RingLead, or similar is essential
- Experience in improving lifecycle frameworks and lead scoring models
Responsibilities
- Lead Flow & Automation (Primary Focus)
- Own and optimize the end-to-end lead flow from MQL 0 through MQL 3 and beyond, ensuring clean handoffs and clear progression logic.
- Build, manage, and maintain automated workflows across marketing and sales systems to improve efficiency, accuracy, and scalability.
- Identify gaps, bottlenecks, or inconsistencies in the lead journey and implement solutions to improve conversion and speed to follow-up.
- Partner closely with demand generation and SDR leadership to ensure automation supports business priorities and sales execution.
- Lifecycle & Nurture Programs
- Manage and maintain existing lifecycle programs, ensuring accurate execution and alignment with the current segmentation and targeting strategy.
- Optimize lead scoring models and lifecycle logic to reflect buyer behavior and engagement.
- Partner with marketing stakeholders to ensure lifecycle programs remain clean, current, and effective.
- Marketing Operations & Data Integrity
- Maintain strong data hygiene standards across systems, including deduplication, field mapping, and data normalization (we use Ringlead).
- Ensure accurate data synchronization across platforms to support reporting, attribution, and operational workflows.
- Proactively identify and resolve data quality issues that impact reporting or downstream execution.
- Analytics & Reporting
- Support reporting on funnel performance, lead movement, and campaign effectiveness.
- Partner with marketing and sales leaders to surface insights that inform optimization and decision-making.
- Create and maintain dashboards and reports that enable visibility into performance and conversion trends.
- Systems & Collaboration
- Work daily within the revenue technology stack, including Salesforce, Gong, ZoomInfo, and LinkedIn Sales Navigator.
- Must have hands-on experience with Marketo and Ringlead (or similar).
- Collaborate closely with Demand Generation, SDR leadership, Salesforce Operations, and Sales teams to ensure smooth execution and alignment.
- Contribute to ongoing improvements in process, documentation, and operational rigor.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
