Marketing Operations Manager
WorkWave
•$100,000 - $105,000•Hybrid
About The Position
The Marketing Operations Manager is the strategic backbone of our marketing and sales engine. In this critical individual contributor role, you will work behind the scenes to build, maintain, and optimize the technical architecture that powers our revenue generation teams. You’ll own the connective tissue between our core systems, maintain uncompromised data integrity, refine lead lifecycles, and continuously introduce operational efficiencies—including cutting-edge AI workflows—so our marketing and sales teams can execute seamless, high-impact campaigns.
Requirements
- 5+ years of hands-on experience in Marketing Operations, Sales Operations, or Revenue Operations in a B2B environment.
- Strong proficiency with our core technical ecosystem: Pardot (Salesforce Marketing Cloud Account Engagement), Salesforce CRM, Google Analytics 4 (GA4) & Tag Management Systems, 6sense (or comparable ABM/intent data platforms), ZoomInfo (or comparable data enrichment tools).
- Proven experience managing lead scoring, grading, routing, and data hygiene frameworks.
- Familiarity with building, documenting, and implementing modern AI-driven marketing workflows.
Nice To Haves
- Salesforce Certified Marketing Cloud Account Engagement (Pardot) Specialist or Consultant.
- Google Analytics 4 Certification.
Responsibilities
- Serve as the day-to-day administrator for our core marketing tech stack, including Pardot (Salesforce Marketing Cloud Account Engagement), Webflow, GA4, 6sense, ZoomInfo, and DataGroomr.
- Maintain seamless integrations between Salesforce, Pardot, and ancillary platforms. Oversee data flows and field mappings, conducting daily audits of sync error queues to resolve or escalate issues swiftly.
- Manage software license allocations, vendor relationships, and renewals across the marketing tech portfolio. Support the evaluation and onboarding of new tools while maintaining thorough technical documentation.
- Build and maintain end-to-end lead lifecycle workflows—from capture, enrichment, and scoring/grading to custom routing rules and SLA monitoring.
- Conduct regular database health audits, deduplication scans, and spam cleanups. Manage data privacy compliance operations, including GDPR/CCPA removal requests.
- Build dynamic lists and custom campaign audiences. Enforce rigorous lead tracking standards (UTM parameters, source attribution) across all channels to ensure full-funnel visibility.
- Configure GA4 data streams, event tracking, custom dimensions, conversion goals, and multi-touch attribution reporting.
- Identify, evaluate, and implement AI-powered tools to streamline campaign execution, data enrichment, content workflows, and reporting automation.
- Act as the primary technical subject matter expert for Sales, IT, and Revenue Operations (RevOps) teams to ensure cross-departmental alignment.
Benefits
- health and dental
- 401k with company match
- Flexible Time Off policy or generous PTO plan (role dependent)
- paid holidays
- Up to 4 weeks paid bonding leave
- Tuition reimbursement
- Robust Employee Assistance Program through TotalCare offering free counseling 24/7/365, plus financial counseling, legal guidance, adoption assistance services and much more!
- 24/7 access to virtual medical care with Teladoc
- Quarterly awards based on peer nominations
- Regional discounts and perks
- Opportunities to participate in charitable events and give back to the community
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
