Marketing Operations Manager Senior (HubSpot)

Cross Country Healthcare

21d

About The Position

Cross Country is looking for top talent to join our team! We are a market-leading, tech-enabled workforce solutions and advisory firm with more than four decades of experience helping organizations solve complex labor and operational challenges. Recognized as a Top Place to Work by U.S. News & World Report and a Most Loved Workplace by Newsweek, Cross Country is committed to quality and excellence in everything we deliver. We were also the first public company to earn The Joint Commission Gold Seal of Approval® for Health Care Staffing Services Certification with Distinction — a standard we continue to uphold today.
BASIC PURPOSE:
The Senior Manager, Marketing Operations (HubSpot Automation) is responsible for evolving and maintaining HubSpot as a clean, reliable, and revenue-driving system of record across both B2B and B2C marketing and sales. The Senior Manager owns HubSpot governance, architecture, and roadmap execution, advising stakeholders on best practices, integration strategy, and emerging capabilities—including AI—to strengthen candidate and customer relationships, drive high-performing sales and marketing funnels, improve lead quality, and increase operational efficiency.

Requirements

• Bachelor’s degree required. Masters degree, preferred.
• 5+ years of deep, hands-on HubSpot experience with demonstrated platform ownership, required.
• Strong expertise in CRM architecture, data governance, lifecycle management, automation, and integrations.
• Proven experience supporting both B2B and B2C marketing strategies within a single HubSpot instance.
• Ability to operate as a strategic advisor and hands-on executor.

Nice To Haves

• Experience integrating HubSpot with ATS platforms and enterprise data systems.
• Familiarity with healthcare staffing, candidate engagement metrics, and compliance considerations.
• Experience implementing advanced automation, attribution models, or AI-driven features within HubSpot.
• HubSpot certifications strongly preferred.

Responsibilities

• Own the overall health, structure, and governance of HubSpot across Marketing, Sales, Service, and Operations Hubs (and CMS as applicable).
• Establish and enforce CRM standards, data models, lifecycle stages, lead and candidate statuses, documentation, and best practices.
• Ensure HubSpot configuration supports scalable B2B and B2C funnels, lifecycle tracking, attribution, and revenue objectives.
• Function as the internal authority on HubSpot capabilities, limitations, and best practices.
• Design, document, and continuously optimize end-to-end B2B customer and B2C candidate journeys, from acquisition through nurture, engagement, conversion, and re-engagement.
• Support B2B demand generation and account-based marketing (ABM) initiatives, including lead scoring, lifecycle progression, pipeline alignment, and sales handoffs.
• Enable high-volume B2C candidate acquisition and nurturing through advanced segmentation, personalization, email, and SMS workflows.
• Partner with Business Marketing Directors to plan, execute, monitor, and optimize multi-channel campaigns.
• Build and maintain advanced workflows, automation, lead scoring models, and segmentation strategies.
• Ensure accurate multi-touch attribution, funnel reporting, and ROI measurement across B2B and B2C campaigns.
• Develop dashboards and reporting that provide actionable insights into acquisition, engagement, conversion, and revenue impact.
• Serve as the primary liaison between Marketing, Sales, IT, HubSpot, and external development partners.
• Lead integration strategy and execution between HubSpot, ATS platforms, candidate databases, and enterprise systems.
• Leverage Operations Hub tools and automation to ensure reliable data flow, deduplication, and scalable architecture.
• Stay current on HubSpot product updates, roadmap enhancements, and emerging technologies.
• Evaluate, pilot, and implement new HubSpot features, AI tools, and automation to improve personalization, responsiveness, and insights.
• Recommend AI-driven strategies for segmentation, journey optimization, and performance analysis.

Benefits

• Cross Country offers a competitive compensation, benefits, and wellness program, including Medical Insurance, Dental Insurance, Vision Insurance, Life Insurance, Disability Insurance, Voluntary Insurance, 401(k) plan, Tuition Assistance, and Pet Insurance. The company offers a variety of Wellness options through Burnalong, which offers a robust online platform of classes and programs as well as local gym access.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level