Director, Marketing Operations & GTM Systems (HubSpot)

Fluent, LLC • New York, NY

4h

About The Position

Fluent is seeking a Director of Marketing Operations & GTM Systems to continue architecting and scaling the systems, data infrastructure, and operational processes that power our go-to-market engine.
Reporting to the SVP, Marketing, and partnering closely with finance, sales & marketing, this leader will bring structure, visibility, and rigor to the design, execution, and measurement of Marketing and Sales workflows.
This is a hands-on systems builder role for someone who thrives at the intersection of CRM architecture, marketing automation, sales workflow design, and revenue reporting infrastructure.

Requirements

• 8–12+ years of experience in Marketing Operations or Marketing Systems.
• Deep, hands-on expertise with HubSpot (required).
• Strong understanding of B2B funnels, lifecycle marketing, and attribution.
• Experience partnering with senior stakeholders and cross-functional teams.
• Highly analytical, process-oriented, and detail-driven.
• Comfortable operating in ambiguity and building structure where it doesn’t yet exist.

Nice To Haves

• Prior people management experience preferred, but not required immediately.

Responsibilities

• Serve as the primary owner of HubSpot, including: CRM architecture and object model Lifecycle stage governance Automation, workflows, and routing logic Campaign tracking and attribution setup Integrations, permissions, and system governance
• Proactively evolve HubSpot as Fluent’s marketing strategy, GTM motion, and customer lifecycle expand.
• Establish best practices for CRM usage, documentation, and data hygiene across Marketing.
• Ensure campaign infrastructure supports clean execution and measurement.
• Own and optimize the broader marketing technology stack that supports campaign execution, audience targeting, enrichment, and measurement.
• Ensure tools such as Apollo.io, LinkedIn Sales Navigator, intent platforms, and enrichment tools are thoughtfully integrated and governed.
• Reduce tool sprawl and improve system coherence across Marketing systems.
• Partner with stakeholders to ensure tools are adopted consistently and effectively.
• Design and maintain dashboards across: Campaign performance Funnel conversion Channel efficiency Pipeline influence
• Ensure data accuracy and consistency across systems and executive reporting.
• Establish standardized attribution and measurement frameworks.
• Partner with finance and sales to align on shared definitions and reporting inputs.
• Partner with the SVP, Revenue, to document, formalize, and optimize sales workflows within HubSpot.
• Map lead handoffs, opportunity stages, and pipeline progression to ensure CRM reflects how revenue is generated.
• Translate sales processes into scalable system workflows and automation.
• Identify friction points in lead management and pipeline tracking and design system improvements.
• Ensure lifecycle and opportunity stages align with Finance reporting standards.
• Establish standardized processes for campaign setup, QA, naming conventions, and taxonomy.
• Reduce manual work and operational friction through automation and documentation.
• Serve as a trusted advisor to Marketing and Revenue leadership on system design and operational feasibility.
• Over time, take on people management responsibilities as the organization evolves

Benefits

• Competitive compensation
• Ample career and professional growth opportunities
• New Headquarters with an open floor plan to drive collaboration
• Health, dental, and vision insurance
• Pre-tax savings plans and transit/parking programs
• 401K with competitive employer match
• Volunteer and philanthropic activities throughout the year
• Educational and social events
• The amazing opportunity to work for a high-flying performance marketing company!

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed