HubSpot Marketing Specialist

RevenueWell

About The Position

Founded in 2010, we started RevenueWell because we saw a way to use the latest marketing automation technology to help dentists build better, more connected relationships with their patients and communities. We think it’s a problem worth solving, and thousands of dental practices across the country seem to agree. The company has grown very quickly over the last few years, and we’re now a team of about 200 diverse people that are committed to our mission, super-focused on our product, and fanatical about helping our customers succeed. In December 2019, we partnered with Marlin Equity Partners to help us aggressively expand our vision in healthcare. Since then, we have more than doubled our footprint (through strong organic growth and acquisition of PBHS) to over 12,000 customers, and we are just getting started! If you are excited about healthcare, working with talented people, aren’t afraid to roll up your sleeves, and want to help build a healthcare technology company that makes a real difference for providers and patients – this opportunity might just be for you. WHY JOIN US: If you’re enthusiastic about healthcare, thrive in collaboration with talented individuals, and are eager to contribute to a healthcare technology company making a tangible difference for both providers and patients, then this is the opportunity for you. We’re seeking a HubSpot Marketing Specialist to execute day-to-day marketing activities within HubSpot. This role focuses on building campaigns, creating assets, optimizing performance, and supporting the marketing and sales teams through hands-on execution. This is ideal for someone who enjoys building, testing, and improving marketing workflows and assets.

Requirements

2+ years Hands-on HubSpot experience (Marketing Hub required).
HubSpot certifications (Email Marketing, Marketing Hub, or CRM)
Experience building and launching emails (sequences and marketing emails) within HubSpot.
Understanding of marketing automation basics: segmentation, workflows, A/B testing, forms, lead capture.
Strong attention to detail and ability to manage multiple projects.
Basic familiarity with analytics tools (HubSpot analytics, Google Analytics, etc.).

Nice To Haves

Basic HTML/CSS for email/landing page troubleshooting.
Experience supporting sales and marketing alignment (lead routing, lists, etc.).

Responsibilities

Build email campaigns, workflows, and nurturing sequences in HubSpot.
Create and publish landing pages, forms and CTAs.
Manage marketing lists, segmentation, and lead scoring (as directed).
Implement A/B tests for marketing activities like emails and landing pages.
Ensure all content is optimized for SEO using HubSpot tools.
Maintain data hygiene, update contact records, and audit lists.
Ensure proper tagging and tracking of leads across campaigns.
Assist with connecting integrations, tracking codes, and web analytics.
Ensure all assets follow brand guidelines and email best practices.
Track campaign performance and prepare weekly/monthly reports.
Monitor KPIs such as email engagement, conversion rates, lead flow, and page performance.
Identify issues (e.g., broken workflows, low-performing emails) and make recommendations.