Marketing Operations Lead (Remote)

Allocate • Palo Alto, CA

63d • $100,000 - $140,000 • Remote

About The Position

We’re hiring a Marketing Automation & Systems Lead to architect and scale the martech systems that power Allocate’s go-to-market engine. This mid- to senior-level role is ideal for a hands-on builder ready to own and evolve a modern marketing stack that fuels growth, tightens sales alignment, and improves performance visibility. This isn’t just a systems management role—it’s a chance to shape how Allocate measures success and drives revenue. You’ll work across marketing, sales, product, design, engineering, and leadership to ensure the infrastructure supports strategic goals and scales efficiently. Backed by a clear vision and collaborative team, you’ll have the autonomy and support to build what’s needed—and the responsibility to make it better over time. This is a unique opportunity to join a fast-growing fintech platform at an inflection point. If you’re excited to build the systems that power the next generation of private market investing, we’d love to talk.

Requirements

• 4–6+ years of hands-on experience managing and integrating marketing technology platforms in high-growth, SaaS or fintech context
• Strong technical fluency across martech systems and data integrations into a unified revenue system
• Proven ability to scale martech in a high-growth SaaS or fintech context
• Ability to independently optimize workflows and documentation while collaborating with cross-functional stakeholders
• Proficiency in HTML/CSS basics, UTM tagging, and digital tracking best practices
• Project management skills and clear communication in fast-paced, iterative settings
• Deep working knowledge of HubSpot, Salesforce, Webflow, and Google Analytics
• Experience scaling martech in a B2B or fintech environment
• Familiarity with Brevo or similar email platforms

Nice To Haves

• A mindset rooted in problem solving and a commitment to excellent internal service preferred (but not required)
• Interest in helping shape broader marketing operations strategy as systems evolve

Responsibilities

• Managing and optimizing Allocate's marketing systems - including HubSpot, Salesforce, Webflow, Brevo, and Google Analytics - for campaign execution, data flow, and full-funnel visibility
• Evolving lifestyle marketing infrastructure: workflows, segmentation, lead routing, attribution, and reporting
• Partnering with cross-functional teams to align systems with strategic business goals
• Supporting website and campaign operations through enhancements, tagging, and analytic configuration
• Ensuring system hygiene, documentation, and compliance with privacy standards (e.g., GDPR, CAN-SPAM)
• Leading special projects: platform evaluations, data migrations, new tool implementations, and process improvements

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees