Marketing Operations Lead

GiveCampus

10d•Remote

About The Position

GiveCampus is the world's leading fundraising platform for non-profit educational institutions. Trusted by 1,300+ colleges, universities, and K-12 schools, our mission is to help advance the quality, the affordability, and the accessibility of education. We received a seed investment from Y Combinator in 2015 and have pursued a strategy of 'Sustainable Growth' ever since: achieving six consecutive years of profitability and positive cash-flow while more than quadrupling our revenue, our customer base, and our team. In 2022, we raised $50 million to accelerate the next stage of our growth. Through The GiveCampus Social Mobility Initiative, we've donated $1 million in free fundraising support for programs that help low-income students, first-generation students, and underrepresented minorities. And in 2022 and 2023, we were named to Y Combinator's Top Companies list and the Inc. 5000 list of America's fastest-growing private companies. While we operate at meaningful scale (we've facilitated more than $6 billion in charitable giving), we’re still small relative to the commercial and social good opportunities in front of us. Every GiveCampus employee has a substantial impact on our trajectory, and we're growing to help schools achieve even greater results. Our purpose-driven team of 120+ is located across the US: team members work from anywhere they choose. We have a beautiful 12,000 sf office in Washington, DC that is available for people to use whenever they want, and we regularly organize team meet-ups, events, and retreats in various locations. We're looking to expand our team with diverse and collaborative doers who believe in our mission and the transformative power of affordable, high-quality education. Location: This is a remote-first role based in the U.S. While we embrace flexible, distributed work, we also value in-person connection. Team members are expected to attend multiple company-wide and team-specific onsites throughout the year. We are seeking our first dedicated Marketing Operations Lead to build and scale the marketing operations function at GiveCampus. This role will sit within Revenue Operations, which supports operations across all of our go-to-market functions (sales, marketing, customer success, and commercial operations). The role will also be deeply embedded with our Marketing team, where you'll be their operational partner: helping the team to optimize campaigns, trust the data, understand what's working, and move faster. As the marketing operations lead, you will own the systems, processes, data integrity, reporting, and performance infrastructure that power our top-of-funnel engine. You will help to redefine how Marketing performance is measured, how we execute our campaigns, how attribution is tracked, and how we optimize demand generation at scale. In light of the fast pace of technological change across the industry, we are also looking for a technologist who can push the boundaries of how we use AI to drive scale, efficiency, and hyper-personalization in our marketing programs. You will have the full support of the organization to experiment, push boundaries, try new things, and transform the way we work.

Requirements

5-8+ years in marketing operations, with significant time spent in B2B SaaS environments
You've built or rebuilt a marketing ops function before, or you have deep exposure to how a best-in-class marketing organization functions. You know what the end state should look like and how to get there pragmatically
Strong understanding of SaaS revenue metrics and funnel analytics
Deep HubSpot expertise. You will be responsible for day-to-day platform administration and will act the primary internal go-to on all things Hubspot for the broader team
Demonstrated familiarity with AI tools in a marketing/ops context. We are looking for someone who is already experimenting with AI agents, LLM-powered workflows, and intelligent automation
Technical fluency. You're comfortable with integrations, data modeling, APIs, and workflow automation
Strong understanding of CRM reporting and data architecture
Data analysis and reporting
Proficiency with enrichment and data tools
Ability to translate business strategy into operational infrastructure
Strong process design and documentation skills
Comfortable educating stakeholders on best practices
Systems thinker who can scale processes
Highly detail-oriented
Analytical and curious
Strong communicator across technical and non-technical audiences
Comfortable building from scratch
Proactive and solution-oriented

Responsibilities

Own and optimize the Marketing Automation Platform (HubSpot). Manage system configuration, workflows, automation logic, and governance. Partner with RevOps to ensure seamless integration between Hubspot and Salesforce (CRM), enrichment/data providers, marketing tech stack, and sales engagement tools.
Lead a comprehensive audit and restructure/rebuild of our HubSpot instance. Lead the charge in realigning the system to industry best practice after a period of organic growth. Establish naming conventions, standardize properties, fix broken workflows, document system architecture, and create a sustainable operating model
Evaluate, implement, and own the operation of new marketing technologies
Identify and implement AI-powered tools, agents, and workflows that can transform the way we do Marketing at GiveCampus – with a focus on tools that: Enable deep personalization in the way we present ourselves to our partners and prospects Remove manual workflows to enable the entire marketing team to spend less time on tasks and more time on strategy and execution
Develop and implement robust systems for campaign execution. Standardize campaign frameworks and design consistent, scalable SOPs for executing on email programs, nurture sequences, webinars, and paid advertising campaigns
Oversee campaign performance tracking. Ensure standard tracking structures are in place and accurately configured (UTMs, campaign attribution mapping, CRM campaign structure) and create assets for the organization to be able to view campaign performance and use analytics to optimize outcomes
Build, QA and launch all routine campaign workflows within internal GiveCampus systems - or develop automations that can do so
Create dynamic audience segmentation frameworks that enable GiveCampus to be consistently sharing messages that are persona-based and school-specific across all of our channels - including email, website, and nurture tracks
Maintain internal field and data architecture to support segmentation strategy. Manage enrichment tools and data providers, develop and implement new data frameworks, oversee deduplication processes, and build data validation and governance rules to facilitate reliable targeting and segmentation
Support ABM initiatives with account-based targeting
Manage the end-to-end sales lead management framework. Drive ongoing alignment around lead definitions, prioritization/scoring, lead routing logic and assignment, and performance monitoring
Optimize lead funnel performance by monitoring funnel conversion rates, time to engage, and handoff effectiveness. Identify drop-off points or opportunities to double-down on successful programs. Provide insights on the organization that enable GiveCampus to aggressively expand the marketing funnel over time
Design new frameworks for how marketing performance is measured. Create and manage reporting assets (reports, dashboards, in-depth reviews) for the organization that offer insights into lead sourcing, campaign performance, channel effectiveness, pipeline and revenue attribution, and more
Offer insights on channel-level ROI and other performance trends that can impact budgeting and resource allocation
Deliver actionable recommendations, not just data. Across the span of marketing programs, recommend changes in approach that can drive growth and/or flag issues before they impact pipeline downstream.