Lead, Lifecycle Marketing Operations

Housecall Pro

13d • $80,000 - $95,000 • Remote

About The Position

As a Lead, Lifecycle Marketing Operations, you are the central architect for the systems, automation, and orchestration that power scalable, personalized customer journeys across the Pro lifecycle—from acquisition (GTM) through onboarding, retention, and expansion (GTC). This role sits at the intersection of strategy, technology, and execution, requiring you to translate lifecycle journey strategies into signal-based, automated communications across channels including email, SMS, in-product, and emerging surfaces. You partner closely with Martech, Analytics, Product Marketing, and channel owners to operationalize journeys with speed, precision, and scale.
You navigate a shared ownership model with Martech and GTM teams, requiring strong collaboration and influence to drive lifecycle improvements and evolve how HCP delivers customer experiences. You are a critical enabler of our Lifecycle Marketing vision: transitioning from channel-based execution to journey-led orchestration, moving from static campaigns to signal-based engagement, and partnering to evolve the infrastructure required for scalable, AI-powered lifecycle marketing. In close partnership with Martech, you bring lifecycle strategies to life, serving as the bridge between journey strategy and execution to unlock measurable impact across the Pro lifecycle.
Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success.

Requirements

• 4–6+ years in lifecycle marketing, CRM, or marketing operations with a focus on automation and customer journey orchestration
• 1–2+ years of experience in a people management or team lead capacity
• Proven track record of architecting AI-driven workflows that significantly reduce manual execution time and increase velocity without sacrificing quality
• Proficiency with lifecycle platforms (i.e. Iterable, Braze, Marketo) including segmentation, triggers, and workflow logic
• 2+ years of experience with HTML/CSS for email design
• Experience working cross-functionally with Martech, Analytics, Product Marketing, and GTM/GTC teams
• Familiarity with data visualization tools (i.e. Tableau) and the ability to translate data into actionable insights
• Experience building and optimizing automated lifecycle programs across multiple channels including SMS and push
• Experience mentoring or managing junior team members
• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent work experience

Nice To Haves

• Systems thinker who can connect lifecycle strategy to scalable execution
• Strong collaborator who can navigate shared ownership and influence without direct control
• Ability to balance speed and rigor in a fast-paced, evolving environment
• Detail-oriented with a focus on building scalable, repeatable processes
• Comfortable operating in ambiguity and driving clarity across teams
• Curious and proactive in exploring new approaches to lifecycle automation and personalization

Responsibilities

• Own and scale lifecycle automation workflows across GTM and GTC stages including onboarding, conversion, retention, upsell, and win-back
• Translate lifecycle strategies into signal-based, real-time journeys across email, SMS, in-app, and other channels
• Define and manage orchestration logic including triggers, branching, prioritization, and suppression
• Collaborate with content and design teams to create engaging and relevant campaigns tailored to customer segments
• Manage audience segmentation, data inputs, and system logic to enable personalization at scale
• Design and execute structured experimentation such as A/B, multivariate, and cadence testing to improve performance
• Build, QA, and deploy automation workflows within lifecycle platforms (i.e. Iterable)
• Partner with Martech to evolve infrastructure, improve campaign velocity, and unlock scalable personalization
• Maintain and evolve lifecycle reporting (i.e. Omni dashboards) to support journey-level visibility and translate insights into recommendations
• Ensure compliance with all marketing regulations including GDPR, CAN-SPAM, and SMS guidelines
• Lead, mentor, and develop a team of lifecycle operations specialists, fostering a culture of high performance and professional growth

Benefits

• A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
• Paid holidays and flexible, take-it-as-you-need-it paid time off
• Monthly tech reimbursements
• Equity in a rapidly growing startup backed by top-tier VCs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level