Lead, Marketing Technology & Operations

Window Nation • Fulton, MD

3d • $80,000 - $110,000

About The Position

This is a high-impact, systems-driven lead role responsible for building and scaling the infrastructure behind our marketing performance. Our marketing engine depends on accurate data, reliable tracking, and seamless integrations across platforms. This role is critical to making that happen.
This is a hands-on systems ownership role responsible for ensuring our marketing data, tracking, and infrastructure are accurate, scalable, and trusted.
As Lead, Marketing Technology & Operations, you will own conversion tracking, platform integrations, and data flow across a complex ecosystem of 10+ tools. You will ensure systems “talk to each other,” data is reliable, and marketing can execute without friction.
You will be the go-to owner of marketing technology and tracking not coordinating work but doing it.
You’ll likely be a strong match if you:
Enjoy building and improving the systems behind marketing performance
Have hands-on experience with tracking, tagging (GTM), or CRM platforms
Like solving problems related to data accuracy, integrations, and lead flow
Are comfortable working across tools and connecting how data moves between them
Take ownership and proactively fix issues—not just react to them
Can collaborate with both technical and non-technical teams

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, Information Systems, or related field, or 4+ years of equivalent hands-on experience.
• 3+ years of hands-on experience in marketing operations, marketing technology, or revenue operations with direct ownership of systems and/or campaign infrastructure
• Demonstrated experience implementing and managing Google Tag Manager (GTM), including event tracking, tag configuration, QA, and debugging across multiple campaigns or platforms
• Hands-on experience working within a CRM (e.g., Dynamics 365, Salesforce, HubSpot …) supporting lead tracking, routing, and/or marketing attribution
• Proven experience building and maintaining integrations across multiple platforms using APIs, webhooks, or automation tools (e.g., Zapier, Make)
• Demonstrated experience supporting end-to-end data flow (click → lead → CRM) and ensuring data accuracy across the systems

Nice To Haves

• Experience with Microsoft Dynamics 365 preferable in a marketing or revenue operations environment
• Background owning or leading Marketing Operations, Martech, or Marketing Engineering functions
• Strong experience with API integrations and advanced automation workflows
• Experience working across complex marketing ecosystems (multiple tools and data sources)
• Proven ability to build processes, SOPs, and scalable systems
• Experience in lead generation or high-volume performance marketing environments

Responsibilities

• Own and scale the marketing technology ecosystem (CRM, GTM, attribution, analytics, lead routing) to ensure systems are integrated and reliable
• Drive accurate conversion tracking and attribution, including offline conversions, UTM governance, and resolving data discrepancies
• Build and optimize lead routing and lifecycle workflows to improve speed-to-lead and conversion efficiency
• Manage and improve integrations and data flows using APIs, webhooks, and automation tools
• Establish structure through processes, QA standards, and documentation
• Monitor systems proactively and implement improvements to enhance performance and data quality

Benefits

• Competitive compensation: $80,000–$110,000 base salary + 15% performance bonus
• Comprehensive benefits: medical, dental, vision, life insurance, and 401(k)
• Paid time off
• Career growth within a rapidly scaling organization
• A high-accountability, high-impact environment where your work directly influences performance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 251-500 employees