Marketing Operations & Technology Manager

Fivetran • Oakland, CA

1d • Hybrid

About The Position

From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.
About the Role
Fivetran is building data pipelines to power the modern data stack for thousands of companies.
We’re looking for a Marketing Operations & Technology Manager to architect and scale the systems that power our marketing engine.
This role sits on the Marketing Operations Team at the intersection of Marketing, Revenue Operations, Systems Engineering, and Analytics. You will own the strategy, architecture, and execution of our marketing technology ecosystem—driving performance across demand generation, lifecycle, attribution, experimentation, and analytics. You’ll ensure our systems are integrated, our data is trusted, and our infrastructure scales with predictable growth.

This is a hands-on, high-impact role for someone who enjoys building, optimizing, and solving complex technical challenges in a fast-moving environment.
This is a full-time, hybrid position based out of our Oakland or Denver offices. Our hybrid work model offers a blend of remote flexibility and in-person collaboration, including two days in the office each week to connect and build as a team.
Technologies You’ll Use
Marketo, Salesforce, Demandbase, Drift/Chat, Bizible, LeanData, Looker, and related enrichment and AI tools.

Requirements

• 6+ years of experience in marketing technology, marketing operations, or related systems roles in B2B SaaS or high-growth environments
• Deep hands-on experience with marketing automation and CRM platforms, particularly Marketo and Salesforce
• Proven ability to configure, troubleshoot, document, and optimize complex integrations and data flows
• Hands-on experience with modern analytics and transformation tools such as Looker, Hex, Fivetran, Census
• Strong understanding of lead management, attribution methodologies, tracking design, and data hygiene best practices
• Proficiency in API integrations, tagging strategies, and data validation workflows preferred
• Strong problem-solving skills with the ability to balance strategic thinking and tactical execution
• Clear communicator who can translate technical concepts into business impact and influence cross-functional stakeholders
• Ability to prioritize effectively in evolving environments while building scalable, repeatable processes

Nice To Haves

• Experience with Marketo Measure (Bizible), LeanData, Demandbase, Outreach, and enrichment providers (Clearbit, ZoomInfo, or Common Room)
• Experience supporting paid media tracking and tag management across platforms such as Google Ads and DSPs
• Experience implementing AI-enabled tooling or internal automation programs
• Proficiency in Python and experience building and maintaining production-grade data pipelines

Responsibilities

• Own and evolve the end-to-end marketing and revenue technology ecosystem, ensuring scalability, performance, and cross-system alignment
• Architect and maintain integrations and data pipelines across Marketo, Salesforce, enrichment tools, engagement platforms, and warehouse layers
• Advance practical AI applications using OpenAI and Claude across marketing operations, automating workflows and enabling smarter segmentation, orchestration, insights generation, and predictive use cases
• Design and optimize lead lifecycle infrastructure, including routing, scoring, enrichment, segmentation, and orchestration, to improve speed-to-lead and pipeline velocity
• Operationalize lifecycle and demand programs at scale, enabling experimentation, personalization, audience activation, and measurable performance across channels
• Build and maintain attribution, experimentation, and reporting frameworks that deliver actionable insights from first touch through revenue
• Establish strong data governance and observability practices, proactively identifying and resolving system issues to increase reliability and stakeholder trust
• Translate marketing and GTM requirements into scalable technical solutions that balance speed, flexibility, and long-term maintainability
• Evaluate, implement, and optimize marketing technologies as our go-to-market strategy evolves
• Create documentation, enablement resources, and governance frameworks that improve adoption and reduce operational friction

Benefits

• 100% employer-paid medical insurance
• Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
• RSU stock grants
• Professional development and training opportunities
• Company virtual happy hours, free food, and fun team-building activities
• Monthly cell phone stipend
• Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed