Marketing Operations Lead

Rhino Tool House•Concord, NC

19h

About The Position

Rhino Tool House is seeking a Marketing Operations & Demand Lead to connect marketing activity with sales execution. This hands-on role ensures lead flow, CRM accuracy, and campaign efforts are aligned with real customer demand.

Requirements

Experience with CRM systems (HubSpot or similar)
Background in marketing ops, sales ops, or demand generation
Strong attention to detail, problem-solving, and follow-through
Ability to collaborate effectively with sales teams

Nice To Haves

B2B experience in industrial, manufacturing, or technical environments preferred

Responsibilities

Ensure all inbound leads and inquiries are assigned, tracked, and followed up within defined timelines
Maintain clear ownership, updated statuses, and active next steps for all opportunities
Maintain accurate account, contact, and opportunity data
Ensure consistent CRM usage across teams
Identify and resolve data gaps, duplicates, and process breakdowns
Provide basic reporting and visibility into pipeline activity
Analyze inbound inquiries and sales feedback to identify customer needs
Surface trends and insights to guide campaign focus and content development
Set up and track campaigns in the CRM
Monitor lead flow and performance
Adjust strategies based on results and engagement
Partner with Marketing Communications, Content Strategy, and Sales to align efforts
Work with Marketing Support on data management, segmentation, and reporting